Why does an SEO Consultant Matter in 2022?
First and foremost… welcome to Shawn the SEO Geek. If you found your way here because you searched for “SEO Consultant” or something similar, that’ll tell you quite a bit about our chops in SEO.
We’re gonna get to what makes our way of doing things pretty cool in just a minute, but for starters, forget about us. (Yea… that might make us a little crazy, but…) we want to make sure there’s a full understanding about what an SEO consultant is and isn’t before we chat.
An SEO consultant is someone who specializes in optimizing websites for better search engine ranking. In other words, they help make sure your website appears as high up as possible on Google and other major search engines like Bing and DuckDuckGo.
While the specifics of what an SEO consultant does can vary depending on their clients’ needs, there are some commonalities across all SEO consulting relationships. Typically, an SEO consultant will:
– Research and analyze your website and your competitors’ websites to identify areas of opportunity
– Identify the most effective keywords for your website
– Help you create or update website content to target those keywords
– Provide guidance on how to improve your website’s overall link popularity
– Monitor your website’s search engine rankings over time and provide regular reports
While there are many things that go into SEO, these are some of the most common tasks that an SEO consultant will handle.
What does an SEO Consultant do?
An SEO consultant is responsible for improving the visibility and ranking of a website on search engines. They do this by optimizing the website content, structure, and code as well as developing off-site optimization strategies such as link building and social media engagement.
In the end, SEO is still the most profitable traffic channel.
We live in a world where people no longer view the internet as a tool to help live their lives… in a lot of cases, it IS their life.
The art and science of knowing what your audience is searching for then being there when they do is a formula for ongoing, profitable success.
Questions? Get in Touch!