Enterprise SEO Consultants have an understanding of how websites work on a technical level. We know where to look for issues on the website, and how to fix them.
This typically begins by assessing a website’s technical performance by using tools like Insitescope or Screaming Frog . They evaluate the speed, ease of use, and overall user experience. This typically results in the creation of a technical audit report or even design new functionality that enhances page load speeds in order to improve rankings in Google’s Search Results Page.
Enterprise SEO Consultants can test different elements of page speed and analyze what slows down mobile pages; they can also suggest optimization tips (e.g., adding content compression, SVG graphics instead of PNGs, and reducing the number of HTTP requests).
Your website is only as good as your content. If your content does not explain to Google what your website is about, ranking for anything on Google becomes practically impossible. Enterprise SEO Consultants ensure that content is written at a level that is not just professional and rankable, but also in line with your desired audience. Typically, we evaluate the quality of your current content, including its readability, flow, and whether it meets Search Engine Guidelines. This is an opportunity to also evaluate your website’s metadata to determine how compatible your site is within Google search. A good Enterprise SEO Consultant will provide suggestions on improving content structure for both large brands and small businesses alike.
Technical Content Architecture
Enterprise SEO Consultants also make sure that all pages have sufficient content to rank well for their target keyword phrases. This includes correct use of H tags (the proper HTML classification heading tags). Informational keywords should be used inside the top 5-6 headings for every page of your website, for example.
This also includes the use of Image ALT Tags. Enterprise SEO Consultants know how to leverage the power of images for content and ranking optimization, which means including a description inside every image ALT tag. Usually, we will provide you with documentation on what your site currently looks like from a technical point of view. We’ll make sure that each page has a title tag and meta description. Finally, we’ll also analyze existing content in order to choose the right keywords that are most likely to convert.
There’s nothing worse than not ranking for keywords unless you’re talking about ranking for the wrong keywords. Enterprise SEO Consultants are experts at knowing what large companies should target.
Enterprise SEO Consultants, therefore, provide the appropriate Keyword Suggestion Reports and analysis of how your site can rank for said keywords. This typically involves looking at the competition (both locally and globally) and evaluating their content structure and how it needs to be improved upon in order to rank better than them.
Enterprise SEO Consultants also know how to evaluate different keyword phrases across multiple industry verticals. For example, a website about “selling water pumps” could easily outrank a competing website about “industrial water pumps” when we take the time to include more specific terms into the intent of the person doing the search.
You can’t have a conversation about SEO without a conversation about Backlinks. Enterprise SEO Consultants know how to evaluate your current link structure in order to determine if the number of backlinks you already have are enough, or if new links need to be acquired. Enterprise SEO Consultants can provide detailed Backlink Analysis Reports that show you what your competitor’s links look like and compare it against your own. We are also experts at evaluating whether a link is relevant, trustworthy, and not a spammy sort of link (i.e., no paid links).
This is accomplished through various tools and other access to details available in Google Search Console. Our job is to make sure that all Backlink Analysis Reports have been thoroughly researched before they are presented to you. When we look at backlink profiles, we have to make sure the data we are analyzing is as complete as possible.
Through the use of tools like Google Analytics, SEO Consultants have become experts on understanding how users interact with websites. Understanding how your customers interact with your website is an important sign to Google about the quality of your website. Enterprise SEO Consultants will evaluate how your website is doing from a User Experience standpoint.
This Enterprise SEO Consultant has probably already looked into all of the tools that could improve your experience, including mobile optimization and responsive design. Therefore, we provide recommendations for making sure the site structure makes sense and is easy for customers and search engines to understand and navigate around.