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Why does an SEO Consultant Matter in 2022?
First and foremost… welcome to Shawn the SEO Geek. If you found your way here because you searched for “SEO Consultant” or something similar, that’ll tell you quite a bit about our chops in SEO.
We’re gonna get to what makes our way of doing things pretty cool in just a minute, but for starters, forget about us. (Yea… that might make us a little crazy, but…) we want to make sure there’s a full understanding about what an SEO consultant is and isn’t before we chat.
An SEO consultant is someone who specializes in optimizing websites for better search engine ranking. In other words, they help make sure your website appears as high up as possible on Google and other major search engines like Bing and DuckDuckGo.
While the specifics of what an SEO consultant does can vary depending on their clients’ needs, there are some commonalities across all SEO consulting relationships. Typically, an SEO consultant will:
– Research and analyze your website and your competitors’ websites to identify areas of opportunity
– Identify the most effective keywords for your website
– Help you create or update website content to target those keywords
– Provide guidance on how to improve your website’s overall link popularity
– Monitor your website’s search engine rankings over time and provide regular reports
While there are many things that go into SEO, these are some of the most common tasks that an SEO consultant will handle.
What does an SEO Consultant do?
An SEO consultant is responsible for improving the visibility and ranking of a website on search engines. They do this by optimizing the website content, structure, and code as well as developing off-site optimization strategies such as link building and social media engagement.
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Why does an SEO Consultant Matter?
An SEO consultant can help you improve your website ranking in several ways. First, they can optimize your website code and structure to make it more search engine friendly. Second, they can help you create quality content that targets specific keywords. Third, they can develop off-site optimization strategies to build your website’s link popularity and social media engagement. All of these factors contribute to better search engine ranking.
How does an SEO Consultant Impact Businesses?
SEO consultants impact businesses by helping them improve their visibility and ranking on search engines. This, in turn, leads to more website traffic, which can result in increased sales and revenue.
The Impact of SEO on a website beyond traffic
The growth of your businesses’ revenue is also important to consider. SEO can help improve website usability, which makes it easier for visitors to find the information they need. It can also help build trust and credibility with potential customers.
Typical SEO Consultant Tasks:
– Research and analyze your website and your competitors’ websites to identify areas of opportunity
– Identify the most effective keywords for your website
– Help you create or update website content to target those keywords
– Provide guidance on how to improve your website’s overall link popularity
– Monitor your website’s search engine rankings over time and provide regular reports
While there are many things that go into SEO, these are some of the most common tasks that an SEO consultant will handle.
SEO Consulting Rates:
The cost of hiring an SEO consultant can vary depending on their experience, the size and needs of your business, and the length of the project. Typically, you can expect to pay $1,500-$5,000 per month for an experienced SEO consultant.
How to Find an SEO Consultant:
If you’re interested in finding an SEO consultant to help improve your website ranking, there are a few things you can do. First, ask your friends and colleagues if they know anyone who specializes in SEO. Second, search for “SEO consultant” or “SEO company” on Google.Third, check out SEO consultant directories like Moz’s Consultant List or Upwork. Finally, once you’ve found a few potential consultants, reach out and ask for proposals.
Choosing an SEO Consultant:
When choosing an SEO consultant, it’s important to consider their experience, rates, and reviews. You should also make sure that they’re a good fit for your business by asking for a proposal and looking at their past work.
What to Expect from an SEO Consultant:
An experienced SEO consultant will be able to improve your website ranking and traffic in a relatively short amount of time. They will also provide regular reports so that you can track your progress.
Who can benefit the most from SEO?
Almost any business or website can benefit from SEO, but some businesses will benefit more than others. For example, businesses in highly competitive industries (like law or real estate) will see the biggest impact from SEO since they need to stand out from a large pool of other websites. Similarly, businesses with relatively low website traffic will also see a bigger impact from SEO since even a small increase in ranking can lead to a significant increase in website visitors.
One of our values is that we won’t take on a client unless we see that there is a potential to greatly improve your business from doing SEO.
What Make Shawn the SEO Geek different from all other SEO Consultants
- We follow an approach that we call “Mathematical SEO.” We look at SEO like an equation to be solved. Instead of a standard list of tasks that every client gets, we instead focus on who your competitors are and reverse engineer why they are ranking. We developed a process in 2016 called the 20/180 principle and it guides our strategies to this day. If you want to download a whitepaper that outlines what the 20/180 principle is and how you can apply it (even without a hand from us…) you can download a copy for free right here.
- We don’t just whitelabel ready made technology and say we’re industry leaders. We only develop technology that serves specific purposes. For example… we knew there was a need for local businesses to build local rankings, so we built Keyword City. We also knew that launching products with SEO in mind can be confusing. So, we launched SEO Consultant in a Box. We knew businesses need more reviews, so we launched Review Mammoth to gamify how businesses get more reviews.
Let’s Connect
If you think your business could benefit from better SEO and you’re ready to take the next step, we would love to hear from you! You can contact us here. We typically respond to all inquiries within 1-2 business days.
175 +
Clients Helped
2006
The Year Shawn started SEO.
23%
Average Traffic Growth
10X
Goal ROI, Always.
In the end, SEO is still the most profitable traffic channel.
We live in a world where people no longer view the internet as a tool to help live their lives… in a lot of cases, it IS their life.
The art and science of knowing what your audience is searching for then being there when they do is a formula for ongoing, profitable success.
Questions? Get in Touch!
Some of the Brands We’ve Helped:
Shawn the SEO Geek; A Shawn Swaim Consulting, LLC Brand
Shawn Swaim Consulting, LLC
215-544-2522
DISCLAIMER
The information contained in this website is for general information purposes only. The information is provided by Shawn Swaim Consulting, LLC and while we endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk.
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