Entries by Shawn the SEO Geek

Beyond Rankings and Traffic: Digging into the Hidden Benefits of SEO

In the vast and ever-evolving realm of digital marketing, the terms “SEO” (Search Engine Optimization) and “success” are often synonymous with improved search rankings and increased website traffic. To which, I gag. While these outcomes are undeniably crucial, there’s a wealth of additional benefits that extend beyond the surface-level metrics. In this exploration, we’ll uncover the […]

How to use EEAT to improve your SEO

In the ever-evolving world of SEO, staying on top of the latest trends and guidelines can often feel like chasing a moving target. Google’s search algorithms have long been shrouded in mystery, leaving website owners and marketers to decipher the search giant’s intentions through trial and error.  Then, in an attempt to shed some light […]

An Update on the August 2023 Google Core Algorithm Update

We’re on the edge of our seats, eagerly awaiting the official announcement from Google confirming the completion of the August 2023 core update. However, just this week, it seemed like we experienced another surge of unpredictability, possibly the last bout of turbulence before Google wraps up this algorithm update. The intriguing twist here is that […]

Picking the Best SEO Keywords for a Law Firm

As an SEO firm, and specializing in SEO Services for Lawyers we understand that the legal industry is highly competitive, which is why it’s crucial for lawyers and law firms to optimize their online presence and use the right keywords to attract potential clients and increase their website traffic. In this blog post, we’ll discuss […]

News: EU Regulators consider stricter measures on chatbots following Italy’s temporary ban on ChatGPT

European Union regulators are considering implementing stricter measures on chatbots following Italy’s decision to ban ChatGPT, the popular AI chatbot, temporarily. Italy’s move has raised concerns about the uncontrolled use of chatbots, which has prompted other European countries to consider similar measures. While debates over the content and scope of the EU AI Act continue […]

How SEO Actually Works in 2022

In this bonus free training, I run through how the modern customer journey actually mirrors the modern SEO strategy. In this training, I cover: How your customer’s emotions should be considered when you are optimizing your website. What technical considerations should be made and why. Why it’s not just about SEO any more… The purpose […]