Entries by admin

Well Optimized Podcast: 5 SEO Predictions for 2022

5 SEO Predictions for 2022 This is a big topic every year in the SEO world. This time of year, I’m writing this on November 28th and we are heading right into the shopping season, of course, but we also are seeing people planning for 2022. SEO in 2022 Prediction 1: Continued growth in Intent […]

Coping with Apple’s iOS 15 Update

Apple’s newest iOS upgrade has marketers pulling their hair out once again. Shortly after the devastation of the 14.5 iOS update that nearly killed retargeting as a viable marketing tactic, we are now seeing the next phase of Apple’s commitment to user privacy. This short post will dig into what iOS 15 means (as I […]


How to do SEO in under 30 minutes per day

One of the big complaints I hear from people that are running an online business is that SEO takes too long. They claim that they could just launch an ad and get sales with no complications. While that’s all well and good… wouldn’t it be worthwhile to consider that there are other traffic methods that […]

The two SEO trends in 2021 that matter the most

What is the future of SEO? It’s a question that many marketers ask themselves when they are trying to figure out what direction their digital marketing campaigns should take. There are so many changes happening in the world of search engine optimization, and it can be hard to keep up with which trends matter most. […]

Why the best SEO is boring

Personally, I’ve been doing SEO since 2006, which means I’ve seen a lot of so called “SEO Experts” come and go over the years. The people that like the “hustle” of something new and sexy. For a while, SEO was all about the latest technical advances, tools, and all kinds of other shiny objects. But, […]

7 Common SEO Mistakes Made By Ecommerce Companies

In the world of online retail, there’s one objective: sell more products online. This is often accomplished by using quick win marketing tactics like Facebook ads and Google ads so that you can see profit quickly, which is great. Often though, this negates the long term benefits that can be seen from a well thought […]