It’s that time of year again! The holidays are here, and retail businesses are starting to gear up for the upcoming shopping frenzy. If you’re an ecommerce retailer, now is the time to make sure your site is fully optimized for SEO so customers will find you when they start their holiday shopping. This blog post shares 7 tips to help retailers prepare their websites for the winter season.

The fun thing is that when SEO is well optimized, it often leads to a better user experience, which leads to a higher conversion rate!

Tip 1: Optimize Site Navigation for Mobile Shopping

Mobile shoppers are on the rise – one of Google’s recent studies showed that 30% of mobile users have made a purchase using their phones. If you’re not prioritizing your site navigation to accommodate these mobile customers, then you could be losing out! For example, if someone is shopping from an iPhone, they might not see your “add to cart” button, which leads them straight to the shopping cart.

Tip 2: Expand your content

The best way is by offering unique content that you know will attract readers and inspire engagement! For example, if you run an ecommerce blog, then share industry news or trends in addition to company announcements – it might even be helpful inform customers of current sales or promotions too! This type of additional value helps create trust between visitors and your brand while also sharing great tips for success. Making sure your website’s always “on” is another important step to take, whether it’s updating your blog frequently or using social networks to stay active.

Tip 3: Don’t forget about your product descriptions

Product descriptions are one of the most important parts of an ecommerce site – they’re also often overlooked. Make sure you’re using all available space to give detailed information about products, but keep it engaging and helpful for shoppers! This is a great opportunity to attract customers with engaging product descriptions that are 100% unique.

Tip 4: Don’t neglect backlinks & social media sharing

When we talk about building links or getting shares , these “little” actions will go a long way in terms of boosting rankings and bringing more viewers to your website. Think about it – when someone shares your content on social media, they’re essentially bringing you more traffic!

To help with this, make sure your content is not only valuable and engaging (see tip number two!), but also shareable. For example, infographics are a great way to capture attention while offering value – they’re easy for users to understand quickly and often drive traffic back to the source of information!

Tip 5: Incorporate other media into your strategy

As your customers buying habits change, so do their expectations. The reality is they expect video. With the rise of social media, users are more likely to share and engage with content that’s visual. It really goes back to tip number two – make sure your site is engaging and easy for visitors! One way you can do this is by adding video tutorials or customer testimonials into your product pages. This allows shoppers to get a personalized experience when they’re shopping online.

Tip 6: Optimize Your Site For Speed & Mobile Devices

As mentioned earlier, almost half (40%) of mobile customers expect websites to load in less than four seconds ! If it takes longer than five seconds, then up to 40% will abandon their purchase. The best thing retailers can do here is optimize their sites for speed as well as provide an awesome user experience. Make sure you’re using a Content Delivery Network to help speed up your site, and take advantage of tools like Google Page Speed Insights to test how well it’s doing!

Tip 7: Is this the season for Voice Search to shine?

I wouldn’t be surprised if this was the case – especially with recent studies showing that 50% of mobile users turn to voice search for assistance when they can’t find what they’re looking for on a website. If you’re not already optimizing your site for voice search, now’s the time to do so. While it may seem like a difficult task, there are plenty of tools that can help!

I’d love to hear your thoughts in the comments below!

Have you ever heard of the phrase “build it and they will come?” Well, that is exactly what some ecommerce businesses think about SEO. They concentrate on building their website without worrying about proper optimization to get people to visit in the first place. This is a huge mistake! In this blog post, we are going to be discussing 6 common misconceptions that are holding your ecommerce business back from reaching its full potential.

Over the past 15 years, I’ve worked with a number of businesses that have “accidentally found success” with SEO. But… As we all know, Luck is not a business strategy.

In this blog post, I want to share 6 common statements I hear regularly that are costing a lot of businesses big $$$.

Misconception 1: “My site is already optimized”

What you really mean to say: I ran a Google search for “keywords” and used those terms in my meta data, title tags, images alt text etc.

Most people think they are optimizing their website properly because they followed the provided tips by an SEO company or individual that built it for them. And while this might be true… It’s not enough! Don’t forget about your on-page optimization as well as off-site factors like backlinks and social media activity (more on this later). You should always review your own web pages and sites before handing over control of these aspects to someone else. If you don’t know needs improvement then how can anyone else?

Misconception 2: “I don’t need to worry about my title tags because I use a CMS”

What you really mean to say: I don’t need to worry about my title tags because a CMS does it for me

WordPress is a great platform and there are many benefits of using one. However, the biggest reason people use WordPress is because they know how easy it makes managing their website or blog. This includes updating content which means that your meta data needs to be spot on every time! You control what goes into each page’s head section so make sure its unique and relevant for all pages (especially products) across the site.

Misconception 3: “I’m not going to invest in SEO because it’s too expensive and complicated”

What you really mean to say: I don’t know enough about SEO yet and would like to learn more before spending money on it

There is a lot of information out there that can be overwhelming. You may not even realize how much time goes into an effective campaign which means the cost might scare you away from considering it at all! However, with proper training most business owners are able to do their own marketing without having to hire someone else. The key is just making sure they have access to quality resources so they can do things correctly in the first place rather than having them done incorrectly (and therefore needing outside help). At least give yourself some time or take advantage of free tools / software before dismissing this option completely.

Misconception 4. “Google doesn’t care about me anymore so what’s the point?”

What you really mean to say: I don’t have the time or resources required to keep my site up-to-date with Google’s guidelines

You may not realize that there are actually hundreds of SEO experts out there who do nothing but create strategies for clients that include following Google updates. The truth is, if they didn’t want businesses using their services then it would be much easier for them just block everything instead of providing a blanket statement about how some sites will be affected in the near future. This means even with all these changes, most SMBs can still reach their target audience through Adwords and other paid advertising options (in addition to organic search results).

Misconception 5: “If people want information on my business, they can just search for it online.” 

What you really mean to say: I don’t know that there is a better place for people searching for my business than on search engines like Google

You may not realize this, but most companies still do no invest in online advertising. It’s true! Many businesses can be found all over the web and especially through social media channels; however, these searches generally occur when they are already looking at your website or blog (after finding it organically). Searching for information about your industry/products before coming across your site means most of them won’t have any reason to click since their query will more likely produce results from other sources. This is why having an active presence on major platforms such as Facebook & Twitter isn’t enough anymore if you want to be found by people who are not already familiar with you.

Misconception 6: “SEO is only for big businesses with lots of money to spend.”

What you really mean to say: I don’t think my business has the resources (time, money) to invest in SEO

It’s true that larger companies with a high budget can afford more options and therefore may see better results; however, this doesn’t necessarily mean they will. Smaller businesses often receive organic rankings without spending as much because of their location and industry competition. The goal is not about outspending your competitors but rather getting yourself noticed through different means such as social media or even pay per click campaigns if necessary. If you want positive ROI now then it might be best for smaller operations to focus on one or two channels at first until those begin generating revenue before focusing on another platform like paid advertising which require additional time & money to manage.

Honestly, I could go on for days with the excuses that I hear… The truth is that SEO can benefit any business as long as there are enough people searching for the products you are selling.

Of course, we’ll help your website rank better in search engines like Google and Bing but it all starts with a complimentary website analysis from Shawn the SEO Geek to see where you stand today. If you’re interested in getting started now, reach out and let us know! We offer free consultations so there’s no risk at all of spending money on something without knowing whether or not it will work for your company.

One of the big complaints I hear from people that are running an online business is that SEO takes too long. They claim that they could just launch an ad and get sales with no complications. While that’s all well and good… wouldn’t it be worthwhile to consider that there are other traffic methods that can drive sales? In this blog post I’m going to share some basic SEO tactics that can all be done together in less that 30 minutes per day. When you do this day in and day out, it will create a compounding effect that will benefit your website for years.

Since we’re short on time… let’s dig in.

Step 1: Pick a keyword category you want better rankings for and Google it. (1 Minute)

This is going to begin the process of what I work with my team on… Competitive Reverse Engineering. This is the process of observing WHO ranks for WHAT keyword and WHY.

Step 2: Visit the website you want to outrank. (3 minutes)

Compare side by side, at a high level what they are doing that you’re not doing. Observe how much content is on the page, how many images, how fast does the page load compared to yours?

All of these are ranking signals that Google uses when they determine who is going to rank in that top spot. You should be able to identify 3-5 differences right off the bat.

Step 3: Take a look at your performance metrics (8 minutes)

More important than “ranking” is making sure that your website is appealing to the people visiting it. Take the time to look through Google Analytics and observe your page load time, bounce rate, and time on site. If it looks like people are leaving quickly, this is something you should work on.

Up next is Step 4 and here we have a few options. If you’re working on your SEO daily, you can alternate between these (Monday do option 1, Tuesday do option 2, etc.)

Option 1: Create more content for your targeted landing pages. (14 minutes)

Google does not know what to rank you for unless you tell them, so write a paragraph to place on the targeted page. Be sure to be descriptive and also include the targeted phrase in that paragraph.

Option 2: Get a backlink (14 minutes)

The good news about modern SEO is that it does not take tons of links to rank anymore. Instead, it takes ones that are quality. This is an opportunity to take a few minutes and find a blogger that could be a good person to reference your website.

Consider doing some good in your community and reach out to local press to have them give you a shout-out.

The possibilities here are endless. Just take a few minutes and think. One link at a time is how you win.

Option 3: Improve website performance (14 minutes)

Using what you learned by looking through Google Analytics, dedicate some time to improving and testing new things… If your bounce rate shows people are leaving your site fast, try implementing some internal links so people can visit different pages.

If your page is slow, take the time to resize some images to help improve your page speed.

Total time: 26 minutes.

Not only are you improving your SEO, you’re also creating a better experience for your customers, which helps your entire business overall!

If you think you could benefit from a free SEO audit, let me know, and we’ll start putting that together for you.

I hope you found this helpful and entertaining. With just a little elbow grease, you could be seeing some benefits from this wonderful process yourself!

In the world of online retail, there’s one objective: sell more products online. This is often accomplished by using quick win marketing tactics like Facebook ads and Google ads so that you can see profit quickly, which is great. Often though, this negates the long term benefits that can be seen from a well thought out SEO (Search Engine Optimization) strategy.

Some businesses outright neglect SEO for Ecommerce because it takes too much time. Others neglect it because the game is always changing.

The rest just don’t understand what SEO is. So, that’s where we’ll start…

Search engine optimization is an important part of marketing for ecommerce companies. The best way to improve rankings in the Search Engine Results Pagess and generate more traffic is by implementing SEO strategies that work. However, many businesses make mistakes when it comes to SEO that actually harm their online presence. In this blog post, we will discuss 7 common SEO mistakes made by ecommerce companies and how you can avoid them!

Mistake 1: Focusing on the wrong keywords

When businesses begin the SEO process, the default action is to start focusing on the keywords that in theory generate more sales.

The problem with this approach, though, is that it’s very limiting and often times doesn’t work at all! It limits the number of potential customers who will find you on Google or any other ranking service by targeting specific keywords that may not be relevant to them in their current state of mind.

This could be an opportunity to introduce your brand as a potential place to buy the product they’re looking for while they are in the beginning of their buying journey. To do this, think through the terms people would search for while they are interested in buying your product. Then, think through the questions that they’d ask on a search engine then write blog posts covering those topics.

When you answer their questions, you build good will which could eventually lead to the purchase. (Plus, it’s a great way of building a retargeting audience).

Mistake 2: Neglecting to optimize images and videos

It can be easy to neglect SEO for images and videos, but it’s important. In this day of social media dominance, not optimizing your content means you’re losing out on the opportunity to drive traffic from sites like Facebook or Pinterest.

When uploading an image or video to your site, you should always include a keyword-included alt tag. The content needs to be optimized for the words that are in the images so that they’ll rank higher on Google Image search results pages.

In addition, when optimizing videos make sure there’s text overlayed on top of the video with a short descriptive caption about what is happening within the clip. That way people can understand what they’re watching before deciding if it’s worth their time! It will improve rankings too because YouTube pays attention to SEO as well.

Mistake 3: Not optimizing URLs

URLs are another part of SEO that can be easily overlooked. The URL is what people will see when they search for your site on Google or any other search engine, so it’s important to make sure this string has keywords in the text.

Don’t force too many words into a single line though – don’t break URLs up unnecessarily because then you’re just making it difficult for visitors and spiders to understand the page hierarchy. Keep things simple by using one word per line with a hyphen separating them like domain-name-.com (for example: mysite-about-lunch).

You ideally want to make sure that your URL is easy to read and descriptive to a regular person, because that will make it easier to understand by Google.

Mistake 4: Ignoring meta descriptions

Meta descriptions are another way to let Google know what your content is about and drive more traffic. Remember, a meta description needs to be concise and should be used with the intention of encouraging people to click when they see this description on Google.

For ecommerce companies, this means being very careful with words like buy or sale if there’s no mention of those terms on the page itself (like in an newsletter). When it comes to SEO for ecommerce sites, focus on providing useful information rather than trying to rank as high as possible so people will click through from Google!

Mistake 5: Failing to create compelling copy for product pages 

Product pages are the most important part of any ecommerce store, but they’re often neglected when it comes to content.

If you neglect product copy, your page will only rank for a few keywords and won’t be able to compete successfully with other sites that have more optimized product descriptions.

This means going beyond just writing accurate information about the item – this is where we get into best practices like using persuasive language and making sure there’s plenty of detail so customers know what they’re buying before clicking on anything! Remember: buyers do not want to feel duped or tricked by an online purchase. They need assurance that their money is well spent.

Mistake 6: Not checking your site for broken links

Broken links are a huge problem for SEO. When you have broken links, it means that people will be frustrated by the site and not want to come back.

Search engines will also penalize your rankings if they find that there is more than one link on the page to an image or video file – this is because it’s seen as spammy behavior from search engine optimization standpoint.

On top of all that, Google treats 404 errors (page not found) harshly when calculating rankings so make sure you’re checking regularly!

Not just because it’s bad for SEO, but also your user experience as well.

404’s are common due to products being out of stock and a number of other reasons. Consider using a 301 redirect to get your customer to a similar product or forcing a 410 header response. I refer to this as the “Hey, this is never coming back” response.

Mistake 7: Duplicate Content

When you’re building a website, it’s easy to accidentally have duplicate content on your site. This is especially true of ecommerce businesses because of cases where you have similar products with different variations.

To fix this, consider using a “Rel Canonical” tag to give ownership of the content for that product to a parent category or one specific product. This lets Google know that you are aware of the duplicated content and you’re taking action on it.

At the end of the day, making sure your ecommerce website is SEO friendly is all about making sure that Google isn’t seeing a ton of duplicated content as well as not getting stuck in a technical problem like 404 errors.

If you’re interested, we’ve put together a brand new “Darn-Near-Instant” SEO Audit. You can try it out by clicking here. It’ll load in a new tab instantly, so you won’t need to talk to me for results(unless you want to).

Hope you enjoyed this, and feel free to share with a friend!