I gotta say that writing this blog post was a fun weird trip down memory lane. When you’ve been an SEO Consultant for as long as I have, you see a lot of funny things where people are trying to game Google, all of which is doomed to fall flat on its respective face. If you’re asking yourself “which SEO techniques should be avoided”, keep reading… We all wonder this exact question from time to time.

SEO consultants are always looking for new techniques to improve their clients’ search engine rankings. However, not all of these techniques are effective – in fact, some can actually harm your ranking and visibility. In this blog post, we will discuss which SEO techniques you should avoid if you want to maintain your website’s rank and visibility.

First… Not all stuffing is good stuffing

One of the most common and ineffective SEO techniques is keyword stuffing. This involves cramming as many keywords into your website’s content as possible, regardless of whether or not they make sense. Not only does this technique not improve your ranking, it can actually harm it. Google’s algorithms are designed to identify keyword stuffing, and will penalize websites that engage in this practice.

It doesn’t count if ya paid for it, lol

Another SEO technique that you should avoid is link buying. This is when you pay for links from other websites, in the hopes that Google will count them as votes and improve your ranking. However, Google’s algorithms are also designed to identify paid links, and will penalize websites that engage in this practice.

You’re not a wizard, Harry… you’re gonna get yourself penalized.

Next up is cloaking. Cloaking is when you serve different content to Google’s crawlers than you do to actual users. This can be done by serving different HTML code or by redirecting users to a different URL. Cloaking is an attempt to trick Google’s algorithms, and will result in a penalty if you are caught.

Low Quality Doorways

Lastly, we have doorway pages. Doorway pages are created for the sole purpose of ranking for a particular keyword or phrase. They are typically low-quality and provide little value to the user. Doorway pages will also result in a penalty from Google if they are detected.

These are just some of the SEO techniques that you should avoid if you want to maintain your website’s rank and visibility. Remember, it’s important to focus on providing quality content and a good user experience – not on trying to trick Google’s algorithms. If you do that, your ranking will take care of itself.

If you have any questions or would like to learn more about SEO, feel free to contact us. We’re always happy to help! Get in touch for more information. Thanks for reading!

If you’re like most business owners, you want to make sure that your website is performing at its best. That’s why it’s important to perform a SEO audit on a regular basis. In this blog post, we will provide you with a SEO audit checklist that will help you identify any potential problems with your website and fix them.

Here’s what you need to do to perform a successful SEO audit:

Identify your goals: What do you want to achieve with your website? Make sure that your goals are realistic and achievable. It’s amazing how many successful websites don’t have a goal in mind when they are developing their SEO strategy. By simply defining a strategy, you will be ahead of many of your competitors!

Check your website structure: Is your website easy to navigate? Do all of the pages on your website have unique titles and descriptions? Are all of the links on your website working properly? If you answer “no” to any of these questions, then you need to make some changes to your website.

Analyze your content: Does all of your content contain keywords that are relevant to your business? Is all of your content original and well-written? If not, then you need to improve it. More importantly, it is critical to make sure that your website’s content is friendly to your customers and not just Google.

Test your website speed: How fast does your website load? If it’s slow, then you need to work on optimizing your website. Slow websites are bad for SEO because they frustrate users and cause them to leave before they even have a chance to see what you have to offer.

Check your mobile friendliness: Is your website mobile-friendly? If not, then you need to make some changes so that it is. Most traffic generated by Google is on mobile devices, so mobile performance is critical! Use tools like Google’s Mobile-Friendly Test to see how your website measures up.

Analyze your backlinks: Are the backlinks to your website high-quality? If not, then you need to work on getting more high-quality backlinks. One way to do this is by guest blogging on high-quality websites in your industry.

Analyze your competitors: What are your competitors doing that you’re not? This is an important question to ask when performing a SEO audit. By analyzing your competition, you can find areas where you can improve your own website.

Tools for SEO Audits

There are a number of different tools that you can use to perform a SEO audit. Here are some of our favorites:

– Moz

– Screaming Frog

– Google Analytics

– Google Search Console

– SEMrush

With these tools, you will be able to identify any potential problems with your website and fix them. As a result, you will see an improvement in your website’s traffic and ranking.

Identifying Technical SEO issues

One of the most important aspects of a SEO audit is identifying technical SEO issues. Technical SEO refers to the optimization of your website for search engines. It includes things like site structure, titles, descriptions, and keyword usage. By fixing these technical issues, you will see an improvement in your website’s ranking.

To identify technical SEO issues, we recommend using a tool like Screaming Frog. This tool will crawl your website and identify any technical SEO issues that need to be fixed.

Once you have identified the technical SEO issues, you need to fix them. Fortunately, most of these issues are relatively easy to fix. However, if you’re not comfortable making these changes yourself, then we recommend hiring a qualified SEO consultant to help you.

Improving Your Content

Another important aspect of a SEO audit is improving your content. As we mentioned earlier, it’s important to make sure that your content is relevant to your business and keywords. It should also be well-written and original. If you’re not sure how to improve your content, then we recommend hiring a professional copywriter.

By following this SEO audit checklist, you can be sure that you’re doing everything you can to optimize your website for the search engines. Contact us today if you need help with your SEO audit. We’d be happy to assist you.

SEO audits are important because they help business owners identify potential problems with their websites and take steps to fix them. With a little time and effort, anyone can perform a successful SEO audit.

is shopify good for seo?

The simple answer is yes, Shopify is good for SEO. However, it isn’t a magic bullet that will guarantee top rankings and increased traffic overnight. It takes effort and optimization to make a Shopify store rank highly in search engines.

That being said, Shopify is a great platform for SEO because it is built with search engine optimization in mind. When you use Shopify, you get access to features and functionality that make it easy to optimize your store for search engines.

Shopify is good for SEO because:

-It has a clean and simple code structure that makes it easy for search engine crawlers to index your content.

-It allows you to create unique and descriptive URLs for your products and pages, which helps search engines understand what your pages are about.

-It provides built-in tools for generating sitemaps and submitting them to search engines, which makes it easier for them to find and index your pages.

-It offers a wide range of plugins and add-ons that can help you further optimize your store for better search engine visibility.

All that said, Shopify is great out of the box for Search Engine Optimization. But, that doesn’t mean there isn’t work to be done. Launching your website on Shopify doesn’t mean it will instantly rank.

How to do SEO on a Shopify Website

Here are a few tips to get you started on the right track:

-Choose the right Shopify plan: Choose the Shopify plan that gives you access to all the features and functionality you need to optimize your store for search engines. The higher-priced plans come with more features and are generally a better investment if you’re serious about SEO.

-Install an SSL certificate: Google prefers sites that use HTTPS, so it’s a good idea to install an SSL certificate on your Shopify store. This will help your site rank higher in search results.

-Pick a theme that is SEO friendly: Some themes are better than others when it comes to search engine optimization. When choosing a theme for your store, make sure to pick one that is designed with SEO in mind.

-Add alt text to your images: Whenever you upload an image to your store, make sure to include alt text. This helps search engines understand what the image is and how it relates to your page content.

-Create descriptive product pages: Write unique and descriptive product descriptions for each of the products in your store. Make sure to include relevant keywords and phrases so that search engines can easily find and index your pages.

-Generate a sitemap: A sitemap helps search engines understand the structure of your site and find all the pages on it. Use a sitemap generator tool to create a sitemap for your Shopify store and submit it to Google Search Console.

-Submit your site to Google Search Console: Google Search Console is a free tool that allows you to submit your site to Google and track its progress in the search results.

The Biggest “Miss” that hurts Shopify Store Owners

If there’s one thing that I constantly see missed in regards to SEO for shopify, it’s lack of content. Especially on collection pages. This is prime space for getting the most SEO traction.

Tips for creating great content for SEO in Shopify:

For starters, always keep in mind that you are writing for a person first. If you do that well enough, the search engines will like what you wrote and you will eventually rank on Google.

-Include 200+ words per collection page

-Use proper keyword research to find what people are searching for related to your products

-Use headings (H1, H2, H3) to break up your content and make it easy to read

-Include images and videos to help break up the text and keep people engaged

-Make sure your product pages are well optimized with unique titles, descriptions, and images.

Another Important Consideration that will improve your SEO: User Experience Optimization

Google has stated multiple times that the goal of their algorithm is to provide the best user experience possible.

What does that mean for you?

It means that you need to focus on creating a fast, easy-to-use, and informative website if you want to rank well on Google.

Here are a few tips to help you improve your website’s user experience:

-Make sure your site loads quickly: Visitors expect websites to load in 3 seconds or less. If your site takes longer than that to load, they will likely leave before they even see your content. Use a tool like Pingdom to test your site’s speed and make changes accordingly.

-Make it easy to navigate:Your website should be easy to navigate so that visitors can find what they’re looking for quickly and easily. Use clear and descriptive links, organize your content into logical categories, and use a search feature if your site has a lot of content.

-Use high-quality images: People are visual creatures, so make sure to use high-quality images on your website. This will help visitors understand your products better and make them more likely to buy from you.

-Include informative and helpful content: Your website’s content should be informative and helpful. Make sure to answer any questions that your visitors might have, and provide additional resources if needed.

So, Is Shopify good for SEO?

As we stated above… Yes. Shopify is in fact good for SEO. Much like how the human body is designed to build muscle… It doesn’t happen without work.

Following these tips will help you get started on the right track with SEO for your Shopify store. However, keep in mind that SEO is an ongoing process. You’ll need to continuously work on optimizing your store if you want to see long-term results.

Overall, Shopify is a great platform for SEO and can help you rank higher in search engines with the right optimization efforts. If you want to learn more about how to optimize your Shopify store for better SEO, contact an ecommerce SEO consultant today.

How to Audit Your Website for SEO Animation

SEO website audits can be a great way to find out where your website stands when it comes to search engine optimization. As an SEO consultant, I often recommend that business owners audit their website on a regular basis – at least once every six months.

In this blog post, we will discuss the steps involved in conducting an SEO website audit. We will also provide tips on how to improve your website’s ranking in search engines. Let’s get started!

SEO Audit Step One: Audit your current keyword rankings

The first step in conducting an SEO website audit is to assess your website’s current ranking in search engines. You can do this by using a tool like Google’s Keyword Planner or Moz’s Keyword Explorer. Once you have a list of keywords, you can use these tools to find out where your website ranks for each keyword.

This is also an opportunity to identify other keyword opportunities. Including other keywords your competitors are not ranking for but could also generate high quality traffic. Some ways of identifying these keyword opportunities include using Google’s AdWords Keyword Planner, conducting a competitor analysis, or using a tool like SEMrush.

SEO Audit Step Two: On Page Optimization

After you have assessed your website’s current ranking in search engines, it is time to take a look at your website’s on-page optimization. This includes factors such as your website’s title tags, meta descriptions, header tags, and content. You will want to make sure that each of these elements are optimized for your target keywords. If they are not, you may want to consider making some changes.

Google’s standards are always changing, but it’s safe to follow a general rule of thumb: Optimize for your customers, not Google. It seems counter intuitive, but Google is incredibly sensitive to spam. So, if you’re over-optimized for specific keywords, it may actually work against you in the end.

SEO Audit Step Three: Off Page Optimization

Once you have reviewed your website’s on-page optimization, it is time to take a look at your off-page optimization. Not only do you want to look for opportunities, but you’ll also want to assess what your current off-page optimization picture looks like. To audit your backlink profile, use tools like Moz’s Open Site Explorer or Majestic’s Site Explorer. These tools will allow you to see who is linking to your website, what the anchor text of those links are, and the quality of those links.

If your links look like they are from legitimate websites, you’re in good shape! If your backlinks look spammy or are overly keyword stuffed, you may want to consider a backlink removal campaign.

As for social media engagement, it is important to make sure that you are active on relevant platforms and that you are sharing content that is interesting and engaging. This will help to increase your brand awareness and build relationships with potential customers.

SEO Audit Step Four: Technical SEO

The next step is to identify the areas of your website that need improvement. This can be done by looking at your website’s analytics data or by conducting a competitor analysis. Once you have identified the areas that need improvement, you can start working on making changes to your website.

Some of the basics of a technical website audit include:

-Crawling: You will want to use a tool like Screaming Frog to crawl your website and identify any errors that may be holding you back from ranking higher in search results.

-Indexation: This is a check to make sure that all of the pages on your website are being indexed by search engines. You can do this by using the Google Search Console.

-Mobile-friendliness: With more and more people using mobile devices to access the internet, it is important to make sure that your website is mobile-friendly. You can test your website’s mobile-friendliness by using Google’s Mobile-Friendly Test tool.

-Site speed: Site speed is a factor that can impact your website’s ranking in search results. You can test your website’s speed by using Google’s PageSpeed Insights tool.

-Security: This is a check to make sure that your website is secure and that there are no vulnerabilities that could be exploited by hackers.

SEO Audit Step Five: Content

After you have completed your technical SEO audit, it is time to begin an SEO content audit. This includes both the text on your website as well as any images or videos that you may have. You will want to make sure that all of your content is high quality and relevant to your target audience.

If you find that there are some areas of your content that need improvement, you can start working on making changes. This may include adding new content, optimizing your existing content, or both.

Some common changes that are made during an SEO website audit include optimizing title tags, meta descriptions, and header tags. Other changes that may be made include adding alt text to images, improving the website’s internal linking structure, and creating more compelling content.

Once you have your SEO Audit findings

Our recommendation is to just take each item step by step. There’s no need to rush and tackle every item within a week unless you find severe crawl issues. Improving your website over time will serve you better than finding yourself overwhelmed and not doing anything at all.

Remember: the key to SEO success is knowing which direction to point your ship then heading in that direction. With that said, don’t skip any of these steps. Even if you think it’s not necessary to look at specific keyword categories, when you identify those categories you identify competitors and get the beginnings of your technical to do list.

If you want to be an SEO Master, make sure you audit your website regularly!

Do you have any other questions about auditing your website for SEO? Leave a comment below and let us know! We would love to help you out.

Are you looking for ways to increase traffic and conversions for your travel website? If so, you’re in luck! In this blog post, we will share some SEO tips that will help you achieve those goals. It’s no secret that there is a lot of competition when it comes to SEO for Travel websites. Our goal with this blog post is to help you be set up for success and to get that extra edge to outrank your competitors.

SEO for Travel Website - Keyword Research

First: Make sure you are targeting the right keywords.

One of the most important aspects of SEO is targeting the right keywords. You want to make sure that you are targeting keywords that are relevant to your business and that have a high enough search volume to justify the effort. But don’t get too hung up on keyword difficulty or search volume. The most important thing is to target keywords that are relevant.

Next: Optimize the basics.

Once you find what you’re targeting, make sure your website is optimized for search engines. This means including the right keywords in your titles, descriptions, and throughout your website. You should also focus on creating high-quality content that provides value to your readers.

Having high quality content doesn’t only mean well written, it also means it resonates with who your audience is. Our recommendation is to make sure you have a profile put together for who your ideal customer is and speak directly to that person. In other words… get inside their head! Speak to what matters to them.

You’d be surprised how frequently this step is missed and how effective it is. The cool thing is that by creating content that is relevant to your customers you NATURALLY do SEO.

Third: Make your website performance top notch.

Your website’s performance is important for two reasons. First, it will impact your SEO. Second, it will impact your conversion rate. If your website is slow or difficult to use, you’re going to lose potential customers.

Make sure your website is fast and easy to use by doing things like optimizing images, using a caching plugin, and using a content delivery network. These are just a few of the things you can do to improve your website’s performance.

Pay regular attention to your page speed. Google has recently released a number of updates specifically geared towards page speed. One of our starting points for page speed specifically is typically images. Having high quality images is important for showing your destinations in detail. The challenge typically becomes that high resolution image files sizes are massive. This means a page with a full size, full resolution image is going to take forever to load. Bad experience for Google for sure… Even bigger problem for your website visitors!

Next: Consider Using Structured Data.

Structured data is a code that you can add to your website to help search engines understand your content better. This can be things like event information, product information, or even business information.

Adding structured data to your website can help you show up in more search results and can even help you get featured in Google’s rich results.

For more information about Structure Data, check out Schema.org’s write up of Travel Markup!

Tip 5: Get other people talking about you! (AKA… Link Building)

Another important factor is link building. Getting links from other websites is a way of showing Google that what you’re saying matters. Ideally, you’d be looking to get editorial pieces written about your business and have the author link to your website for reference.

However, there are other ways to get links as well.

A few examples:

-If you have a blog, make sure you’re using social media to share your content and that you’re using keywords in your anchor text when you link to your own website.

-If you sponsor an event or belong to an organization, see if you can get a link on their website.

-If you’re listed in a directory, make sure the listing is linking to your website.

-Check out some of your competitor’s backlinks and see if there are any opportunities for you to get a link from the same places they are.

Just remember, when it comes to link building, quality trumps quantity. So don’t go out and start buying links or participating in link schemes. That will only get you into trouble with Google.

If you focus on these SEO tips for travel websites, you should see an increase in traffic and conversions from your website!

SEO can be a complex and time-consuming process, but it doesn’t have to be.

By following these simple tips, you can see real results for your travel website without spending hours upon hours working on SEO. And isn’t that what we all want? More traffic and conversions with less work!

If you need help getting started with SEO for your travel website, contact us today! We’d be happy to help you get on the path to success.

If you are running a Shopify website, you know how important it is to get quality website traffic. A lot of Shopify store owners are dependent on ads to drive sales. While this is still an effective strategy, major platform updates like iOS 14 made advertising targeting even more difficult. Many site owners are scrambling now after taking a major hit to their sales. One option for making up for some lost sales is by being present for the phrases that your customers are searching for. This is where we introduce SEO Tips for Shopify!

In this blog post, we will discuss some tips for improving your SEO for your Shopify website. We will cover everything from Shopify Specific Technical modifications to on-page optimization to link building and more! Buckle up!

1. Resize your photos for better load times.

Page speed is a serious matter.

Google calculates that for every 1 second of load time, you can take away 20% of your conversion rate. People don’t like waiting… period.

One of the major contributors to long load times is image size. A lot of times, we take the images right from our photographers and load them right into Shopify as is. This means an image meant for a billboard is loading on your customer’s smart phone. (Yes… even though it was resized, it’s still trying to load that whole image).

I like to recommend Photo Resize to my clients. This automatically updates your images for you so that you can quickly and easily go about running your store.

One client saw his load time go from 5+ seconds per page to under 2 seconds from this alone.

2. Utilize the space Shopify gives you for content.

A lot of Shopify store owners gripe about the fact that other stores are already winning the top ranking spots because Google plays favorites.

The reality is that Google does indeed play favorites, but not the way that you’d think…

Google plays favorites with the websites that give them what they want.

And what they want is content. It’s how they know what your pages are about!

By using your catalog pages, you can essentially categorize your products and add content to those catalog pages. In a lot of Shopify Themes, the content area falls above your products so it may be necessary to modify your liquid code document.

3. Make sure your content is unique.

This is specifically for a lot of dropshippers or POD folks… It’s really tempting to just use the description you get with your products.

But… this is a fast way of getting yourself blocked by Google and you’ll never get those sales.

Take the time, even if you only get through one product per day to create new content for your site.

This will allow you to not only be in Google’s good graces, but also add some personality to your products. Do this right and it’ll resonate well with your customers.

4. Check your domain canonicalization

Alright… gonna get technical for a quick second…

For your home page specifically, there are technically at least 4 ways for Google to find it.

The options are:





Weird, right?

Luckily, there is a setting in Shopify that allows us to fix this little bug, so make sure you have this set:

SEO Tips for Shopify: URL Canonicalization

The reason you’ll want to fix this is to avoid duplicate content. When Google sees each of those different URLs, they treat them like four different pages. Again… Weird… I know, but it’s what we gotta deal with.

The same also holds true for your product pages. Let’s say that you sell t shirts and you have one design that you sell in blue and black. It’s probably not important enough to write 2 new brand new pages of content, so this would likely create some mostly duplicated content. By adding a canonical tag, you can essentially give ownership of the content of the page to one product and Google will know that it’s not intentionally duplicated content.

I’m not going to dig into the step by step of how to do that here, but here’s a great article that does just that.

5. Don’t let old products 404

Over time, you’ll likely stop selling certain products, things will sell out, or whatever else happens over time.

It may be tempting to just delete that product, but I’d advise against it.

You have two options here…

First is to just let the product read as “Sold Out”. This may be a frustrating user experience, but it will at least not show a page missing error.

The other option is to write what’s called a 301 redirect from the old product page to the catalog page. Over time, this will eventually tell Google that this page isn’t coming back and they’ll no longer store it (which is a good thing).

Either way, you want to avoid Google seeing that a page is just flat out missing. It’s frustrating to them and it’s frustrating to your customers.

SEO Tips for Shopify that aren’t Shopify Specific

6. Some SEO basics and how to get them with Shopify.

These last items aren’t Shopify specific, but if they’re not done, all the other stuff we already tackled won’t matter.

  • Write unique Page Titles and Meta Descriptions for every single page and product. Tedious? Yes… The easiest way to show Google you care about creating a great user experience? Absolutely. Use these areas to write something appealing about your store, your products, and your brand. Make it as unique as you are!
  • Register for and set up Search Console. Be sure to register your site at google.com/webmasters/tools. Once you sign up, you’ll get a welcome email that’ll walk you through some basics, but be sure to also make sure you submit your XML sitemap. Here’s a step by step for getting your sitemap and here’s how to save it to Search Console.
  • Be sure to write all of your content with a strategy in mind. Ask yourself the question “what would I search for if I wanted to buy this?” This’ll be a great starting point for what to say in each of the elements you write. For example, if someone would search for “Blue Widgets” make sure your title tag mentions “Blue Widgets”. The more specific you can be, the better… For example “Size 10 Red High Heels” is way better than “Red High Heels”.

Next Steps for your SEO: Building Backlinks

Once your site itself is optimized, you can start getting other people to link to you, which will be the big winning factor for your SEO. Consider partnering with bloggers in the space that you’re in and get them a product to try! I’ve gotten clients hundreds of backlinks by simply getting product in the hands of someone that could use it. Not only do you get the SEO benefit, but if the blogger is any good, you get some sales from the link too!

I hope you found this post helpful. If you have any questions, please feel free to reach out. I’m always happy to help where I can!

SEO can be a bit overwhelming, but it’s so worth it when you start seeing the results in your traffic and sales.

By following these simple steps, you’ll be on your way to getting more traffic from Google.

Have a Question about SEO for Shopify?

If you’re a software company, it’s important to make sure that your website is getting as much traffic as possible. After all, the more people who visit your site, the more potential customers you have! In this blog post, we will discuss 10 tips for getting more SEO traffic. These tips are based on years of experience in the SEO industry, and they will help you improve your website’s ranking and bring in more visitors.

Tip #1: Make sure your website is properly optimized for SEO. This seems obvious, but with all the daily activities going on, it’s really easy to overlook! This means using the correct keywords and tags, and making sure that your site is easy to navigate.

Tip #2: Publish high-quality content on a regular basis. This will help keep people coming back to your site, and it will also help you rank higher in search engine results pages.

Tip #3: Get involved with the online community. This means participating in forums, blogs, and social media sites related to your industry. By engaging with others in this way, you’ll build up trust and credibility, which will help you attract more visitors.

Tip #4: Use keyword-rich titles and descriptions for your pages. This will help you rank higher in search engine results pages, and it will also help people know what your page is about before they visit it. Now, this doesn’t mean you go crazy and keyword stuff… it’s important that these elements look organic.

Tip #5: Make sure your website is easy to navigate. This means using clear and concise navigation menus, and arranging your content in a logical way. If people can’t find what they’re looking for on your site, they’ll leave and never come back.

Tip #6: Optimize your images. This means using the correct keywords and tags, as well as optimizing the size and format of your images. By doing this, you’ll make it easier for people to find your images in search engine results pages.

Tip #7: Get involved in social media. This is a great way to connect with potential customers, and it’s also a great way to build up trust and credibility. Make sure you’re using the right social media sites for your industry, and make sure you’re providing valuable content that people will want to share.

Tip #8: Participate in link building campaigns. This means reaching out to other websites and asking them to link to your site if there’s value in doing so. By doing this, you’ll not only increase the number of links pointing to your site, but you’ll also improve your website’s rank in search engine results pages.

Tip #9: Use Google AdWords. This is a great way to get your website in front of potential customers, and it’s also a great way to increase traffic. This is a great way of quickly testing how your website performs when you get traffic from specific keywords.

Tip #10: Monitor your website’s ranking regularly. This means tracking your site’s rank in search engine results pages over time, and identifying any changes. This will help you determine which SEO tactics are working, and which ones need to be improved.

We hope you found this information helpful!

The team at Shawn the SEO Geek offers free SEO consultations, so if you’re interested in seeing if your strategy is where it needs to be, schedule a free consultation!

5 SEO Predictions for 2022

This is a big topic every year in the SEO world. This time of year, I’m writing this on November 28th and we are heading right into the shopping season, of course, but we also are seeing people planning for 2022.

SEO in 2022 Prediction 1: Continued growth in Intent Based Search

Prediction number one is that Google will continue pursuing intent based search. What we mean by this is they’re trying to fully understand what it is that people are searching for.

It’s not just so much that people are searching for keywords anymore. People are actively asking Google questions. They are trying to have a conversation with Google.

I think this is evident because I personally think Google has struggled with this throughout the course of this year.

Meaning through 2021, I think they really have been trying hard to make sure they are delivering people the best results possible, but the world of people searching for things has gotten so complex that it’s hard for Google to keep up with it.

So that’s why you’re seeing not so great search results, to say the least.

I know I personally would be looking for some information about something and I would get just really bizarre things that are completely irrelevant to what I’m looking for. So I would have to search two, three times, rewording what it is that I’m looking for each time, because I needed to find certain information and it wasn’t available for me.

So we’ll probably see a lot of algorithm updates just like we did in 2021. But you know, if it means that, Hey, we’re going to continue improving what we’re finding on search, then that’s totally cool with me.

SEO in 2022 Prediction 2: Google will continue being critical of content quality

There’s a big trend where people just kind of basically look at a competitor and say “okay, this site has 500 words. I’m going to go ahead and write 520 words, and that’s going to help me rank above Google.”

And there is a certain degree of effectiveness of that kind of for the time being. However, what we really need to understand is that Google’s intent is to serve up intent based on what it is that exists on our website. So if we’re just writing 500 for the sake of writing 500 words, I don’t know about you, but if I’m just writing 500 words because I need to hit that number and I’m going to keep checking in Google docs, as I’m typing to get to that 500 word mark, I’m probably not writing the highest quality stuff and Google recognizes that.

So they want to make sure that you are really using the words that you have on the screen for, you know, the best quality and the best intentions possible.

Think through the different avenues before you write content just for the sake of content, consider questions that you could answer, consider all kinds of different ways of defining what it is that you want to put on the screen because is going to be looking at the quality of what it is that you’re putting on the screen.

SEO in 2022 Prediction 3: More Multimedia Content

I do believe that Google is going to get better at utilizing different multimedia efforts. I believe that that we’re going to see a video rolled into this specifically.

I don’t mean just, you know, okay, we checked the box, we put video on our website. I think Google is going to continue getting better at scanning videos on websites, understanding what’s being said in the videos and then delivering results based on what people are saying again, wrapping this all up to the idea of intent behind everything.

Google is going to look at the words that you say in between your keywords.

For example… I’m talking about SEO predictions for 2022. Let’s say that that’s what I’m trying to optimize this post for. They’re also looking at everything in between to know that, oh, he’s talking about Google, he’s talking about predictions, he’s talking about “whatever” so they’re trying to put the whole picture together so that they understand the intent of what it is that I’m talking about.

Another example… if you were making a video about red widgets and your website was trying to sell red widgets, your video that you’d produce would be a whole lot different than something that was purely informational, Hey, information about red widgets. We don’t sell them, but we’re a research firm dedicated to red widgets. That content would look totally different.

Google knows that your user definitely knows that, but you also want to make sure that you are delivering what is the most relevant to the end user of your website.

SEO in 2022 Prediction 4: Google will break away from “The Big Tags” as a ranking factor.

I believe one thing that Google is going to move towards is doing away with the big tags. What I mean by that, your title tags, your H tags, image alt tags, etc.. I think we’re going to be moving away from Google depending on those to determine where you should rank based on what you’ve implemented in these tags and what they’re going to be depending on instead is what does your website look like?

What does your website sound like?

They’re going to be really looking to make sure that your experience is what should be expected of by your customers. That’s what they’re really going to be judging you on. We’re already starting to see that a little bit with the doing away of the weight of the H tags on Google. Instead, they’re saying “Hey, this piece of text is pretty big. That must be pretty important,” no weight of a tag in there whatsoever.

SEO in 2022 Prediction 5: Google will lose % points of it’s market share among Search Engines.

Of course, they’ll continue dominating of course by all accounts possible. So let’s not kid ourselves and believe that somebody is going to take over as the top search engine. Definitely not. But I think we’re going to see them slide back a couple of points as far as the percentage of what piece of the market dominance that they have two big reasons

First: Microsoft has done a very good job at making sure that they are pushing right up against the boundaries of copyright infringement to a certain degree. They are really trying their hardest to make sure that people think they’re on Google even though they’re on Bing. Then of course, factor in the fact that being is the default search engine on the default browser on the type of computer people mostly buy.

The second reason is the growing interest in more privacy focused search engines. The search engines like duck, duck go, come up out of the woodwork and we’re already starting to see that starting to grow in popularity.

I hope you found this helpful. I hope it gets you a little bit of food for thought as we’re moving into the great year, that’ll be 2022. Feel free to get in touch with any questions!

According to a recent post from Search Engine Journal, Google is making the move to modify how they process and display Page Title Tags. As I’ve talked about on this blog a number of times, the belief was that the Page Title was the most important element of On Page SEO.

With this news, I can confidently say that it looks like it is no longer the case. I’ll cover the signals I’m personally putting together and testing.

Let’s tackle this first: What does it mean?

Traditionally, the Page Title was the piece of content that (mostly) generated the link within Google that led their user to your website. Of course, this has bounced around over the years, but for the most part, it was important to make sure this element was well optimized with keywords, within Google’s quality guidelines, and etc.

Now, it appears that Google is using the on-site signals like H tags and content to generate a link specific to the users specifc query.

Pretty dang cool, right?

Now, I will admit to my heart sinking for second because the Page Title has been such a critical point in SEO. Given a few minutes to process this though, I actually find myself MORE excited about the SEO process.

This is further proof that Google is drifting more towards Machine Learning when determining who ranks where on the SERP.

Today, I’m going to share three strategies we’ll be rolling out with this change in mind.

First: We’re going to keep business as usual with how we treat Page Titles.  

You may be thinking “wait what??!?” with this one, but there’s a very specific reason.

Yes, Google may not give as much weight to what is written in the title tag. But, they may still give weight to he element being properly implemented. So instead of a specific page signal, they may start looking at how Page Titles are handled as a whole sitewide.

Another way of looking at this is that they’ll scan your site and see how well you are within their quality guidelines overall.

Second: We’re going to focus on what the font selections & design elements look like. 

If there’s one thing Google has really improved over the years it is INTENT. They can actively render and understand what each element of a web page means and what impact they have on the end user.

As a result, Google has made it clear that they are going to use your font treatments to determine what it is that you mean in what you’re writing.

Third: We’re going to expand the LSI Formula for each targeted page. 

Based on what we’re seeing, it seems like Google’s objective is to make better decisions and display what your website is about based on what someone searches for.

This means adding more context using the old school SEO content writing methodology Latent Semantic Indexing (LSI). This will allow Google to paint “the big picture” and more fully understand what it is that your page is about.

I don’t know about you, but I’m excited about this. It’s almost the nail in the coffin for SEO shortcuts once and for all.

Do you want to know the best way to clean up your backlink profile for better SEO results? If so, then this blog post is perfect for you. We will discuss how to identify bad links and remove them from your link profile, as well as what tasks need to be done if a site has been penalized by Google. These are all things that every business owner should know when it comes to search engine optimization.

First, Audit the backlinks you have.

This will identify bad links in your backlink profile. For example, if you have a link on your site that leads to an error page or does not lead anywhere at all, then this is considered a negative link and needs to be removed for better SEO performance.

There are many different tools that will help you identify bad links on your site. One of the most popular is Majestic SEO, but there are other options out there if you prefer. When using a tool like this to find negative links in your backlink profile:

-Go through and select every URL that leads to an error page or does not lead anywhere at all

-Select them for deletion so they don’t negatively impact your link profile any more than it already has been

This process should be repeated until all sites with poor backlinks have been identified and removed from the link profile. Remember, these tasks need to be completed as soon as possible because Google’s algorithm can penalize websites if too much spammy content is detected.

Next, if your site has been penalized by Google or is currently being targeted for a spammy link-building campaign, it’s important to remove the backlinks that were built as part of this process.

For example: If you’re just getting out of an algorithmic penalty from Google and only have a few links left on your website, then these are considered “good” links because they haven’t yet been detected by Google algorithms as having malicious intent. This means that keeping them in place will help get your site off of their blacklist and rank again organically without any penalties applied. Keep in mind though–this doesn’t mean you should add more bad links to try and fool the algorithm!

How to remove bad backlinks to benefit your SEO: Contact the site that’s linking to your website.

Reach out and let them know about their link, & ask for it to be removed. Be polite when contacting these sites–if they think you’re a bully then chances are they won’t comply with your request at all!

Occasionally, some of these site owners will demand payment in order to remove the link. You do not need to pay this. If this should happen, you can indicate to Google in your disavow document that an unreasonable payment arrangement was requested. Google does not expect website owners to pay in order to have links removed.

Next, update your disavow document.

This document is a Google-formatted list of all the URLs you want to disavow. These sites should be included in your disavow file if they have been identified as spammy and could potentially hurt future SEO performance.

What’s on this list? The following websites: negative backlinks, low-quality content sites with poor domains/IPs that are linking to your site for no reason at all, links from copyright infringing sources (images or videos), and more! When updating this document make sure to include only those URLs which need to be removed. Do not put any entire domain names into the disavow tool; instead, enter each individual URL one by one–this will help avoid including good pages along with bad ones.

Ongoing, It’s important to periodically update your disavow file when new bad links are added. This can be done by adding them in a document and submitting it through the Google Search Console–make sure you do this every time!

This is because if the site owner decides to remove their link, but forgets about updating their disavow file with all of these changes, then they could easily target other websites for malicious purposes again without being detected. The best way to avoid this from happening? Create an up-to-date document that lists all of the links that should no longer point at your website so there’s always something on hand if any issues arise (which is why it’s important).

Finally, if you’ve actually been issued a penalty by Google, you will need to file a reconsideration request with Google.

This is a form that you will need to fill out, and then submit it for the Google team to review. They will check your site’s on-page SEO performance (quality of content), external links, crawlability/accessibility issues, etc., in order to determine if they would like to reconsider what penalty has been issued–this can be done after any type of algorithmic or manual action has taken place!

If the penalty was applied as part of an algorithm update from Google (such as Penguin) then this works more quickly than if it was through another process; however, make sure that you’ve followed all other guidelines laid out above before requesting a reconsideration because these could have contributed towards getting penalized in the first place.

Regardless if you’ve been issued a manual penalty or not, cleaning up your backlink profile is an important part of every SEO Audit process. Google has definitely changed the rules over the past few years, so it’s important to make sure you keep up with their changes and stay in their good graces.