5 SEO Predictions for 2022

This is a big topic every year in the SEO world. This time of year, I’m writing this on November 28th and we are heading right into the shopping season, of course, but we also are seeing people planning for 2022.

SEO in 2022 Prediction 1: Continued growth in Intent Based Search

Prediction number one is that Google will continue pursuing intent based search. What we mean by this is they’re trying to fully understand what it is that people are searching for.

It’s not just so much that people are searching for keywords anymore. People are actively asking Google questions. They are trying to have a conversation with Google.

I think this is evident because I personally think Google has struggled with this throughout the course of this year.

Meaning through 2021, I think they really have been trying hard to make sure they are delivering people the best results possible, but the world of people searching for things has gotten so complex that it’s hard for Google to keep up with it.

So that’s why you’re seeing not so great search results, to say the least.

I know I personally would be looking for some information about something and I would get just really bizarre things that are completely irrelevant to what I’m looking for. So I would have to search two, three times, rewording what it is that I’m looking for each time, because I needed to find certain information and it wasn’t available for me.

So we’ll probably see a lot of algorithm updates just like we did in 2021. But you know, if it means that, Hey, we’re going to continue improving what we’re finding on search, then that’s totally cool with me.

SEO in 2022 Prediction 2: Google will continue being critical of content quality

There’s a big trend where people just kind of basically look at a competitor and say “okay, this site has 500 words. I’m going to go ahead and write 520 words, and that’s going to help me rank above Google.”

And there is a certain degree of effectiveness of that kind of for the time being. However, what we really need to understand is that Google’s intent is to serve up intent based on what it is that exists on our website. So if we’re just writing 500 for the sake of writing 500 words, I don’t know about you, but if I’m just writing 500 words because I need to hit that number and I’m going to keep checking in Google docs, as I’m typing to get to that 500 word mark, I’m probably not writing the highest quality stuff and Google recognizes that.

So they want to make sure that you are really using the words that you have on the screen for, you know, the best quality and the best intentions possible.

Think through the different avenues before you write content just for the sake of content, consider questions that you could answer, consider all kinds of different ways of defining what it is that you want to put on the screen because is going to be looking at the quality of what it is that you’re putting on the screen.

SEO in 2022 Prediction 3: More Multimedia Content

I do believe that Google is going to get better at utilizing different multimedia efforts. I believe that that we’re going to see a video rolled into this specifically.

I don’t mean just, you know, okay, we checked the box, we put video on our website. I think Google is going to continue getting better at scanning videos on websites, understanding what’s being said in the videos and then delivering results based on what people are saying again, wrapping this all up to the idea of intent behind everything.

Google is going to look at the words that you say in between your keywords.

For example… I’m talking about SEO predictions for 2022. Let’s say that that’s what I’m trying to optimize this post for. They’re also looking at everything in between to know that, oh, he’s talking about Google, he’s talking about predictions, he’s talking about “whatever” so they’re trying to put the whole picture together so that they understand the intent of what it is that I’m talking about.

Another example… if you were making a video about red widgets and your website was trying to sell red widgets, your video that you’d produce would be a whole lot different than something that was purely informational, Hey, information about red widgets. We don’t sell them, but we’re a research firm dedicated to red widgets. That content would look totally different.

Google knows that your user definitely knows that, but you also want to make sure that you are delivering what is the most relevant to the end user of your website.

SEO in 2022 Prediction 4: Google will break away from “The Big Tags” as a ranking factor.

I believe one thing that Google is going to move towards is doing away with the big tags. What I mean by that, your title tags, your H tags, image alt tags, etc.. I think we’re going to be moving away from Google depending on those to determine where you should rank based on what you’ve implemented in these tags and what they’re going to be depending on instead is what does your website look like?

What does your website sound like?

They’re going to be really looking to make sure that your experience is what should be expected of by your customers. That’s what they’re really going to be judging you on. We’re already starting to see that a little bit with the doing away of the weight of the H tags on Google. Instead, they’re saying “Hey, this piece of text is pretty big. That must be pretty important,” no weight of a tag in there whatsoever.

SEO in 2022 Prediction 5: Google will lose % points of it’s market share among Search Engines.

Of course, they’ll continue dominating of course by all accounts possible. So let’s not kid ourselves and believe that somebody is going to take over as the top search engine. Definitely not. But I think we’re going to see them slide back a couple of points as far as the percentage of what piece of the market dominance that they have two big reasons

First: Microsoft has done a very good job at making sure that they are pushing right up against the boundaries of copyright infringement to a certain degree. They are really trying their hardest to make sure that people think they’re on Google even though they’re on Bing. Then of course, factor in the fact that being is the default search engine on the default browser on the type of computer people mostly buy.

The second reason is the growing interest in more privacy focused search engines. The search engines like duck, duck go, come up out of the woodwork and we’re already starting to see that starting to grow in popularity.

I hope you found this helpful. I hope it gets you a little bit of food for thought as we’re moving into the great year, that’ll be 2022. Feel free to get in touch with any questions!

According to a recent post from Search Engine Journal, Google is making the move to modify how they process and display Page Title Tags. As I’ve talked about on this blog a number of times, the belief was that the Page Title was the most important element of On Page SEO.

With this news, I can confidently say that it looks like it is no longer the case. I’ll cover the signals I’m personally putting together and testing.

Let’s tackle this first: What does it mean?

Traditionally, the Page Title was the piece of content that (mostly) generated the link within Google that led their user to your website. Of course, this has bounced around over the years, but for the most part, it was important to make sure this element was well optimized with keywords, within Google’s quality guidelines, and etc.

Now, it appears that Google is using the on-site signals like H tags and content to generate a link specific to the users specifc query.

Pretty dang cool, right?

Now, I will admit to my heart sinking for second because the Page Title has been such a critical point in SEO. Given a few minutes to process this though, I actually find myself MORE excited about the SEO process.

This is further proof that Google is drifting more towards Machine Learning when determining who ranks where on the SERP.

Today, I’m going to share three strategies we’ll be rolling out with this change in mind.

First: We’re going to keep business as usual with how we treat Page Titles.  

You may be thinking “wait what??!?” with this one, but there’s a very specific reason.

Yes, Google may not give as much weight to what is written in the title tag. But, they may still give weight to he element being properly implemented. So instead of a specific page signal, they may start looking at how Page Titles are handled as a whole sitewide.

Another way of looking at this is that they’ll scan your site and see how well you are within their quality guidelines overall.

Second: We’re going to focus on what the font selections & design elements look like. 

If there’s one thing Google has really improved over the years it is INTENT. They can actively render and understand what each element of a web page means and what impact they have on the end user.

As a result, Google has made it clear that they are going to use your font treatments to determine what it is that you mean in what you’re writing.

Third: We’re going to expand the LSI Formula for each targeted page. 

Based on what we’re seeing, it seems like Google’s objective is to make better decisions and display what your website is about based on what someone searches for.

This means adding more context using the old school SEO content writing methodology Latent Semantic Indexing (LSI). This will allow Google to paint “the big picture” and more fully understand what it is that your page is about.

I don’t know about you, but I’m excited about this. It’s almost the nail in the coffin for SEO shortcuts once and for all.

Do you want to know the best way to clean up your backlink profile for better SEO results? If so, then this blog post is perfect for you. We will discuss how to identify bad links and remove them from your link profile, as well as what tasks need to be done if a site has been penalized by Google. These are all things that every business owner should know when it comes to search engine optimization.

First, Audit the backlinks you have.

This will identify bad links in your backlink profile. For example, if you have a link on your site that leads to an error page or does not lead anywhere at all, then this is considered a negative link and needs to be removed for better SEO performance.

There are many different tools that will help you identify bad links on your site. One of the most popular is Majestic SEO, but there are other options out there if you prefer. When using a tool like this to find negative links in your backlink profile:

-Go through and select every URL that leads to an error page or does not lead anywhere at all

-Select them for deletion so they don’t negatively impact your link profile any more than it already has been

This process should be repeated until all sites with poor backlinks have been identified and removed from the link profile. Remember, these tasks need to be completed as soon as possible because Google’s algorithm can penalize websites if too much spammy content is detected.

Next, if your site has been penalized by Google or is currently being targeted for a spammy link-building campaign, it’s important to remove the backlinks that were built as part of this process.

For example: If you’re just getting out of an algorithmic penalty from Google and only have a few links left on your website, then these are considered “good” links because they haven’t yet been detected by Google algorithms as having malicious intent. This means that keeping them in place will help get your site off of their blacklist and rank again organically without any penalties applied. Keep in mind though–this doesn’t mean you should add more bad links to try and fool the algorithm!

How to remove bad backlinks to benefit your SEO: Contact the site that’s linking to your website.

Reach out and let them know about their link, & ask for it to be removed. Be polite when contacting these sites–if they think you’re a bully then chances are they won’t comply with your request at all!

Occasionally, some of these site owners will demand payment in order to remove the link. You do not need to pay this. If this should happen, you can indicate to Google in your disavow document that an unreasonable payment arrangement was requested. Google does not expect website owners to pay in order to have links removed.

Next, update your disavow document.

This document is a Google-formatted list of all the URLs you want to disavow. These sites should be included in your disavow file if they have been identified as spammy and could potentially hurt future SEO performance.

What’s on this list? The following websites: negative backlinks, low-quality content sites with poor domains/IPs that are linking to your site for no reason at all, links from copyright infringing sources (images or videos), and more! When updating this document make sure to include only those URLs which need to be removed. Do not put any entire domain names into the disavow tool; instead, enter each individual URL one by one–this will help avoid including good pages along with bad ones.

Ongoing, It’s important to periodically update your disavow file when new bad links are added. This can be done by adding them in a document and submitting it through the Google Search Console–make sure you do this every time!

This is because if the site owner decides to remove their link, but forgets about updating their disavow file with all of these changes, then they could easily target other websites for malicious purposes again without being detected. The best way to avoid this from happening? Create an up-to-date document that lists all of the links that should no longer point at your website so there’s always something on hand if any issues arise (which is why it’s important).

Finally, if you’ve actually been issued a penalty by Google, you will need to file a reconsideration request with Google.

This is a form that you will need to fill out, and then submit it for the Google team to review. They will check your site’s on-page SEO performance (quality of content), external links, crawlability/accessibility issues, etc., in order to determine if they would like to reconsider what penalty has been issued–this can be done after any type of algorithmic or manual action has taken place!

If the penalty was applied as part of an algorithm update from Google (such as Penguin) then this works more quickly than if it was through another process; however, make sure that you’ve followed all other guidelines laid out above before requesting a reconsideration because these could have contributed towards getting penalized in the first place.

Regardless if you’ve been issued a manual penalty or not, cleaning up your backlink profile is an important part of every SEO Audit process. Google has definitely changed the rules over the past few years, so it’s important to make sure you keep up with their changes and stay in their good graces.

What is the future of SEO? It’s a question that many marketers ask themselves when they are trying to figure out what direction their digital marketing campaigns should take. There are so many changes happening in the world of search engine optimization, and it can be hard to keep up with which trends matter most.

To say that Google has come a long way since its humble beginnings would certainly be an understatement. In this post we’ll be working to look at two huge changes that Google has rolled out over the past couple years and why they matter the most as far as SEO trends in 2021 are concerned.

Trend 1: Google’s use of Machine Learning

Keyword optimization is no longer only about “keyword density” and “keyword optimization.” Google is actively working to get to know YOU and understand your intentions behind your search.

This is because Google has always been committed to delivering the best results possible. They know that if they keep giving good results, people will keep using it.

The way that you cater to this is by giving Google information that is essentially “human ready”. As described above, the process of “keyword optimization” is getting your website ready for a robot to read. As a result, we saw tactics like repetitive keywords (keyword stuffing)and more “tricks” designed to get rankings.

Now, Google looks at what someone is searching for and they’re asking their index what is the best “match” for this search. Not only in terms of “appearing” when someone searches, but also in terms of the feeling behind what someone is searching for.

Think of it this way…

If someone searches for “Apple” are they searching for the fruit or the technology company?

Trend 2: The importance of User Experience

Google has revamped their algorithm over the past few years and, as a result, we’ve seen some major changes in how they rank sites. This is largely due to the incorporation and reliance on machine learning which means that it’s more than just keyword stuffing or link building anymore. SEOs need to focus on things like website speed, site load times for mobile users, content quality (to be indexed by both humans AND machines) and user experience because these are all ranking factors now!

Mobile Optimization:

Google has made it clear that they will penalize sites that have improper mobile optimization. This is a big deal because over 50% of Google searches are on their smartphones now, which means if your site doesn’t work for them you’re in trouble!

Site Speed:

If people can’t get to your website due to slow load times then they’ll just go back and try again later. And when they do finally reach the page, it could be too late-they’ve already left the site out of frustration or stopped reading what’s on screen.

In the end, Google’s sole purpose is to make sure that their users are having the best experience possible. That experience does not end on Google. Google is already confident that they have the best search engine algorithm on the planet. They know they have the world’s information organized well. Now, they want to make sure you’re doing your part and creating a great website.

Personally, I’ve been doing SEO since 2006, which means I’ve seen a lot of so called “SEO Experts” come and go over the years. The people that like the “hustle” of something new and sexy. For a while, SEO was all about the latest technical advances, tools, and all kinds of other shiny objects. But, as SEO became more about being a legitimate part of a marketing strategy, things started to get boring.

In this blog post, I’ll be sharing 3 boring but powerful tactics to use to boost your SEO. No more weird technical plug ins, no more “hacky” link building tricks… This is all about doing the boring stuff that will always work.

Boring tactic 1: Get your Content right.

This one is kind of a no-brainer. But, I’ve seen it too many times where people are pushing out content without any regard for SEO. It doesn’t happen overnight but if you’re not focusing on this, then your competitors will eventually surpass you by having their site rank higher in search results than yours because they have better access to visitors from organic traffic sources like Google and Bing.

And it’s not always about “sexy” stuff like keyword density and etc… Sometimes ya just need to get down and dirty and describe your product.

Boring tactic 2: Organize Your Site’s Architecture (i.e., URL Structure)

Okay, so this isn’t actually “boring” per se… but doing things that seem boring at first can really boost your rankings over time with all kinds of other benefits! A good organizational structure goes beyond just making sure each page doesn’t have an “ugly” URL. But, it’s also about making sure that each page is meaningful and helps to tell your story in the best way possible…

On top of that, make sure each page is designed with your customer in mind. This means you need to think about what they’re looking for when they come across your page.

Boring Tactic 3: Getting Backlinks that matter

I can’t stress this enough… Don’t worry about getting MORE backlinks. Instead, focus on getting GREAT backlinks!

Over and over again my clients see success in their rankings because we do great things in the community that generates high quality links over their competition that are just getting hundreds of directory submissions.

I’ll go out on a limb and say that if your SEO agency is proud of the fact that they’ve gotten you a high volume of links, look out for a time machine and see if it’s stuck in 2012… That stuff doesn’t work anymore.

Instead, work with your local press, industry publications, and do some genuine good to get recognition.

Boring Tactic 4: Tracking your data

It’s not sexy. It’s a lot of work to get started. But, without tracking your data you’re just shooting in the dark!

For example, if we track our stats we may find that one page gets twice as many visitors from organic search than another. This might mean we need to focus on that page more.

This is also important because proper tracking allows us to gain insights on what our customers are experiencing.

Boring Tactic 5: Consistency is Key!

SEO can be unpredictable. But, what we do know is that anything worth doing takes time and consistency. So, don’t worry if you’re not seeing immediate improvements in your rankings… just keep working! You’ll see the results over time. I promise it’s so much more gratifying than chasing quick money-grabbing tactics from “gurus” on Twitter who will probably be gone tomorrow anyway.

This point is actually a great summary point about why being boring with your SEO is so important… Time is a baked-in part of the Google Algorithm. What you do today may yield results MONTHS down the road. So, if you’re focused on doing the “sexy” fly-by-night tactics, Google could ban them and you’re left with nothing on your website.