In the vast and ever-evolving realm of digital marketing, the terms “SEO” (Search Engine Optimization) and “success” are often synonymous with improved search rankings and increased website traffic. To which, I gag. While these outcomes are undeniably crucial, there’s a wealth of additional benefits that extend beyond the surface-level metrics. In this exploration, we’ll uncover the hidden benefits of SEO—those often overlooked advantages that contribute to the holistic success and sustainability of your online presence.

1. Enhancing User Experience:

In the digital landscape, user experience reigns supreme. Search engines, led by the user-centric giant Google, prioritize websites that deliver exceptional experiences to their visitors. SEO, far from being solely about keywords and meta tags, involves a comprehensive approach to optimizing the very fabric of your website.

From the speed at which pages load to the seamless adaptability to mobile devices, each aspect contributes to a user’s perception of your site. Fast loading times, mobile optimization, and user-friendly navigation not only please search engine algorithms but also create a positive and satisfying experience for your audience.

Imagine a user landing on a website that takes ages to load, and elements are jumbled on their mobile screen. Frustration sets in, and chances are, they’ll bounce away to a competitor’s site. By prioritizing user experience in your SEO strategy, you’re not only appeasing search engines but ensuring that visitors stay and engage with your content.

2. Building Brand Credibility and Trust:

In the digital age, where information is abundant and choices are plentiful, establishing trust is paramount. Users tend to trust websites that appear at the top of search results. They trust Google, therefore, if you’re on Google, you’re trustworthy. The connection between high search rankings and perceived credibility is undeniable. When your website consistently appears on the first page, users are more likely to trust your brand.

SEO, therefore, is not merely a technical pursuit but a powerful tool for building and reinforcing brand credibility. A strong online presence, achieved through effective SEO strategies, communicates to your audience that you are a reputable and reliable source in your industry. As users repeatedly encounter your brand at the forefront of their search journeys, trust begins to blossom.

3. Boosting Conversion Rates:

When I first noticed a correlation between SEO and a lift in conversion rates, I jumped out of my seat with excitement. While SEO is not a full Conversion Rate Optimization strategy, the connection between the two is undeniable. 

Beyond the quest for higher rankings and increased traffic lies a more nuanced goal: conversion. It’s not just about attracting any visitors; it’s about attracting the right ones—those who are more likely to convert into customers, subscribers, or leads. This is where the art and science of SEO truly shine.

Effective SEO is not just about incorporating high-traffic keywords into your content; it’s about understanding the intent behind those keywords. By aligning your content with the needs and queries of your target audience, you attract visitors who are already interested in what you have to offer. These are the visitors who are more likely to take the desired actions on your site, whether it’s making a purchase, filling out a form, or subscribing to your newsletter.

Consider the scenario of a user searching for “best running shoes for marathon training.” If your website appears at the top of the search results with a well-optimized page that provides valuable information about the topic and offers recommendations, you’re not just attracting any visitor—you’re attracting someone actively looking to make a purchase decision. This targeted approach to SEO enhances the likelihood of converting visitors into customers.

4. Local Business Visibility:

For brick-and-mortar businesses, the search engines can be a gateway to local success. Local SEO strategies are designed to enhance visibility in location-based searches, making your business more discoverable to users in your vicinity. As search engines increasingly prioritize localized results, optimizing for local searches becomes imperative for businesses with physical locations.

Imagine you’re a coffee shop owner in downtown Seattle. When someone nearby searches for “coffee shops near me” or “best coffee in downtown Seattle,” you want your business to be prominently featured in the local search results. Local SEO involves optimizing your website and online presence to ensure that you appear in these location-specific queries.

By investing in local SEO, businesses can ensure that potential customers in their vicinity find them easily. This not only drives online traffic but also contributes to foot traffic—translating digital visibility into real-world business opportunities.

5. Gaining a Competitive Advantage:

Competition is fierce and attention spans are fleeting, gaining a competitive edge is paramount. While the primary focus of SEO is to climb the search result ranks, the journey itself involves honing various aspects of your online presence, giving you a multifaceted advantage over competitors.

Websites that consistently rank high in search results not only attract more clicks but also enjoy a perception of authority and relevance because of what they had to do to get there. Users often associate the top spots with industry leaders and trustworthy sources. Therefore, a well-executed SEO strategy positions your brand as an authoritative figure in your niche, setting you apart from competitors and instilling confidence in your audience.

6. Understanding Customer Behavior:

Data is the currency of the digital age, and SEO is a treasure trove of valuable insights into customer behavior. SEO tools provide a window into the habits, preferences, and search patterns of your audience. By digging into this data, businesses can study actionable intelligence that goes beyond keyword optimization.

For instance, analysis of user search queries can reveal the specific pain points, questions, and interests of your target audience. Armed with this knowledge, you can tailor your content to directly address the needs of your users. Understanding the intent behind searches allows you to create content that not only ranks well in search engines but resonates with your audience, fostering a deeper connection and engagement.

Additionally, SEO analytics can illuminate the pathways users take through your site, highlighting popular pages, exit points, and conversion funnels. This behavioral data empowers businesses to optimize their website structure, content flow, and calls-to-action, creating a seamless and intuitive user journey.

7. Improving Content Quality:

At its core, SEO is about delivering relevant and valuable content to users. The journey to higher rankings involves more than just strategic keyword placement; it necessitates a commitment to creating content that resonates with your audience. Content quality reigns supreme, and SEO serves as the guiding force in achieving and maintaining it.

By optimizing for keywords that align with user intent, businesses are not only improving their search engine visibility but also addressing the specific needs and questions of their audience. A well-optimized page is not a collection of keywords strewn across paragraphs but a thoughtful response to the user’s query, providing information, solutions, or entertainment.

Consider the scenario of a user seeking advice on home gardening. A website that incorporates relevant keywords seamlessly into well-written articles not only attracts search engine attention but also becomes a go-to resource for gardening enthusiasts. This dual function of SEO—enhancing visibility and providing value—ultimately raises the bar for content quality across the web.

8. Long-Term Marketing Strategy:

In the fast-paced world of digital marketing, where trends come and go, SEO stands out as a beacon of stability. Unlike paid advertising, which ceases the moment the budget is depleted, the benefits of SEO are enduring. Once your website secures a solid position in search results for specific keywords, it continues to attract organic traffic over an extended period without incurring additional advertising costs.

Think of SEO as an investment with a compounding effect. As you consistently optimize your website, the cumulative impact over time leads to increased visibility, trust, and authority. While paid campaigns deliver instant results, they may wane once the campaign ends. In contrast, the foundation built through SEO becomes a sustainable asset, yielding returns long after the initial efforts.

9. You Can ACTUALLY Help People!:

Not long ago, I was looking for a pair of running shoes but I also have flat feet. I have some very specific concerns that most people who are selling shoes at the local athletic store are not aware of. 

So, I went to Google and searched for something along the lines of “best running shoes for flat feet” and started digging. There were plenty of ads for shoes that wouldn’t have worked for me, but I did find an article that broke down specifically what I’d need. 

Armed with that knowledge, I was able to make an informed decision to get shoes that were perfect for me. 

If you have a product that helps people you can be the source that helps fix that problem. Then, when that potential customer feels informed, you’ll be the source they reach out to to take the next step. 

10. Cross-Channel Synergy:

While SEO is a powerful standalone strategy, its impact can be further amplified when integrated with other digital marketing channels. The synergy between SEO and other avenues, such as social media, email marketing, and content marketing, creates a harmonious and holistic approach to digital outreach.

Consider a scenario where your SEO efforts lead to a well-optimized blog post. Beyond attracting organic traffic, this content becomes a valuable asset that can be shared across social media platforms. As it garners attention and engagement on social channels, it not only expands your audience reach but also contributes to increased visibility and backlinks—further enhancing your SEO efforts.

A cohesive digital strategy ensures consistent messaging and branding across channels. A user who discovers your business through a social media post and later conducts a search should encounter a unified and coherent brand identity. This seamless integration strengthens brand recall and fosters a sense of trust and familiarity among your audience.

Incorporating these insights into your digital strategy not only positions your business for success today but also fortifies its foundation for the challenges and opportunities of tomorrow. Embrace the hidden gems of SEO, and watch as they contribute to the sustained growth and resilience of your online presence.

In the ever-evolving world of SEO, staying on top of the latest trends and guidelines can often feel like chasing a moving target. Google’s search algorithms have long been shrouded in mystery, leaving website owners and marketers to decipher the search giant’s intentions through trial and error. 

Then, in an attempt to shed some light on the subject, Google introduced the E-A-T (Later, E-E-A-T) guidelines, which stand for Expertise, Authoritativeness, and Trustworthiness. At first glance, it seemed like a beacon of hope and clarity in the world of SEO. 

However, Google was quick to clarify that E-A-T isn’t a direct SEO ranking factor. So, does it hold any value for those striving to improve their website’s search engine ranking? The answer is a resounding ‘yes.’ While not a magic bullet, E-A-T can serve as a valuable starting point for enhancing your SEO strategy and building a website that not only ranks well but also inspires trust and credibility among your audience.

Let’s start at the beginning… What is E-A-T?

E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness, is a set of guidelines introduced by Google to assess the quality and credibility of web content. In essence, E-A-T helps Google’s algorithms determine how well a website or webpage demonstrates expertise in its subject matter, showcases authoritativeness in its industry or niche, and instills trustworthiness in the information it provides. 

  • Expertise refers to the level of knowledge and skill demonstrated by the content creator or the website itself. 
  • Authoritativeness pertains to the reputation and influence of the content source within its respective field. 
  • Trustworthiness relates to the reliability and honesty of the information presented. 

By evaluating these three components, Google aims to deliver high-quality and reliable search results to its users, which aligns with its overarching goal of providing valuable and trustworthy information on the internet.

Let’s evaluate some traditional SEO methods and how they can improve the E-A-T signals

Improve Your “Expertise” with a well-written About Page.

When it comes to establishing your company’s expertise and authority in your industry, the ‘About Page’ of your website is a crucial tool in your arsenal. This is the place where you can provide visitors with a deeper understanding of your business, its history, and the people behind it. 

To effectively showcase your company’s expertise, start by highlighting key accomplishments, milestones, and any industry awards or certifications. Share the story of how your business came to be, emphasizing the experience and passion that drive your team. Don’t hesitate to mention any influential figures or experts within your organization, and their qualifications. 

Additionally, include case studies, success stories, or testimonials that demonstrate your ability to deliver results. Utilize clear and concise language, focusing on what sets your company apart and why potential customers should trust your expertise. Engage your audience with a compelling narrative that humanizes your brand and builds a sense of trust and confidence.

Improve your “Authoritativeness” with your link building strategy

One of the most effective ways to enhance the ‘Authoritativeness’ aspect of your website’s E-A-T is through strategic link-building methods. 

Authoritativeness in the context of E-A-T signifies your website’s reputation and influence within your industry or niche. When reputable and relevant websites link to your content, it’s akin to receiving endorsements from authoritative sources. This not only boosts your website’s credibility but also signals to search engines like Google that your content is a trusted and valuable resource. 

To harness the power of link building for E-A-T, focus on earning high-quality backlinks from authoritative websites in your field. This can be achieved through guest posting on reputable industry blogs, fostering partnerships, or creating exceptional, shareable content that naturally attracts links. 

Building a network of authoritative links can significantly contribute to your website’s overall credibility, further solidifying your position as an industry leader.

Improve your “Trustworthiness” with reviews and testimonials

Reviews play a pivotal role in enhancing the ‘Trustworthiness’ component of E-A-T for your website. Trustworthiness revolves around establishing the reliability and honesty of the information you provide. Customer reviews, testimonials, and ratings are powerful tools in achieving this goal. Positive reviews not only reassure potential customers about the quality of your products or services but also signal to search engines that your business can be trusted. 

Encourage satisfied customers to leave honest and detailed reviews about their experiences, and ensure that these reviews are prominently displayed on your website. Respond to both positive and negative reviews professionally and promptly, demonstrating your commitment to addressing customer concerns. 

Building a solid repository of positive reviews not only instills trust in your brand but also contributes significantly to your website’s overall credibility and search engine ranking.

The Bonus “E”: Experience!

More recently, Google added an additional “E” to the equation… Experience. In theory, this should reward businesses for their tenure in their space.

Highlighting the years of experience your business has accrued can be a powerful way to bolster your website’s credibility and the new ‘Experience” aspect of E-E-A-T. Demonstrating a long-standing presence in your industry implies a deep understanding of your field and a proven track record. 

When visitors see that your business has been successfully operating for an extended period, it instills confidence in your expertise and ability to deliver. Incorporate this information into your ‘About Us’ page or other relevant sections of your website to showcase your business’s history and the knowledge you’ve amassed over the years. 

This not only reassures potential customers but also sends a positive signal to search engines, further strengthening your website’s E-E-A-T and positioning you as a trusted authority within your industry.

Using E-E-A-T as an SEO Starting Point

While E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) provides a valuable framework for enhancing your website’s credibility and visibility in search results, it’s important to remember that it’s just one piece of the SEO puzzle. 

Achieving a strong online presence and search engine ranking also requires a well-performing website, high-quality content that serves your audience’s needs, and a strategic keyword strategy. E-A-T sets the foundation by ensuring that your content is not only informative but also trustworthy and authoritative. 

However, the journey to SEO success involves a holistic approach, where technical optimization, compelling content creation, and effective keyword targeting all work in harmony to deliver the best results. By combining these elements, you’ll be well on your way to improving your website’s SEO and providing a valuable and trustworthy resource for your audience.

If you’d like someone to take a look at your website and share some insights about how to improve your SEO using E-E-A-T and beyond, feel free to get in touch!

 

We’re on the edge of our seats, eagerly awaiting the official announcement from Google confirming the completion of the August 2023 core update. However, just this week, it seemed like we experienced another surge of unpredictability, possibly the last bout of turbulence before Google wraps up this algorithm update.

The intriguing twist here is that our monitoring tools didn’t quite catch this shift, leading us to wonder if it was merely a blip caused by the Labor Day holiday weekend.

To jog your memory, Google announced the August 2023 core update on August 22nd. The initial impact wasn’t very pronounced until around August 25th. Subsequently, we witnessed another ripple of changes from around the 30th through the 1st of September.

Now, there’s been a noticeable surge in discussions and speculation within the SEO community. Some experts suspect that this heightened activity is linked to ranking alterations stemming from the core update, while others speculate it might be attributed to adjustments in the layout of Google’s search results.

What is a Core Algorithm Update in SEO?

Google Core Algorithm updates are significant and periodic adjustments made to Google’s search engine algorithm. These updates are designed to refine and improve the way Google ranks web pages in its search results. They play a crucial role in ensuring that the search engine delivers the most relevant and valuable content to users. 

Google Core Algorithm updates can have a substantial impact on website rankings and visibility in search results, leading to fluctuations in organic traffic for many websites. Website owners and SEO professionals closely monitor these updates to understand how they may affect their online presence and to make necessary adjustments to maintain or improve their rankings in Google’s search results. 

These updates reflect Google’s ongoing commitment to delivering high-quality search results and adapting to changes in user behavior and internet trends.

An SEO Consultant’s perspective

From the perspective of an SEO consultant, the impact of a Core Algorithm update is akin to navigating through a digital storm. When Google rolls out one of these updates, it can send shockwaves through the search results, causing significant fluctuations in website rankings. 

The challenge lies in adapting to these changes and ensuring that clients’ websites not only recover but thrive in the new search landscape. It often involves analyzing the update’s specific focus, such as content quality, user experience, or mobile-friendliness, and making strategic adjustments to align with Google’s evolving ranking criteria. 

Core Algorithm updates keep us SEO consultants on their toes, demanding continuous monitoring, analysis, and adaptation to stay ahead in the ever-evolving world of search engine optimization.

Never a dull moment in SEO!

In the realm of online business and digital marketing, search engine optimization (SEO) plays a pivotal role in driving organic traffic and ensuring visibility on search engines. However, even the most well-intentioned websites can fall victim to common SEO mistakes that hinder their potential for success. This is where regular website SEO audits come into play, helping to uncover these pitfalls and providing the opportunity to rectify them.

One thing I see often is that a business finds its way to success without giving SEO much thought. While this might seem shortsighted, it’s actually a great opportunity to add profit to a business.

In this article, we’ll explore some prevalent SEO mistakes often revealed through website audits and outline effective strategies to address and fix them.

Technical SEO Mistakes

Slow Page Loading Speed

  • Website loading speed is not only a user experience concern but also a crucial SEO factor. Slow-loading pages can lead to higher bounce rates and decreased search engine rankings. To address this issue:
  • Utilize tools like Google PageSpeed Insights to measure your site’s performance.
    Implement techniques such as browser caching, image compression, and minimizing HTTP requests to improve loading times.

Improper URL Structures

  • A clear and logical URL structure contributes to better user experience and search engine crawlability. To enhance your URL structure:
    Prioritize short, descriptive URLs that reflect the content’s hierarchy.
  • Use hyphens to separate words in URLs for readability and SEO-friendliness.

Issues with Mobile-Friendliness

In an era of mobile browsing dominance, having a mobile-friendly website is no longer optional—it’s essential. To ensure mobile compatibility:

  • Opt for responsive design to create a seamless experience across devices.
  • Test your site using Google’s Mobile-Friendly Test tool and address any issues that arise.

One of my favorite things to do is do an “in your customers’ shoes” test. Forget everything you know about your site and try to use your site as your customer would. Is something pissing you off? Great… now you have a starting point.

Content and On-Page SEO Mistakes

Thin or Duplicate Content

Low-quality or duplicated content can harm your site’s SEO and user perception. To tackle this challenge:

  • Conduct a content audit using tools like SiteLiner to identify thin or duplicated content.
  • Consolidate, rewrite, or remove low-quality content to enhance the overall quality of your website.

Poor Keyword Optimization

Strategic keyword usage remains fundamental to SEO success. This goes way beyond “this keyword has high search volume”. It’s important to think holistically and find opportunities for what you’re relevant for. To optimize keyword usage:

  • Research relevant keywords using tools like Google Keyword Planner or SEMrush.
  • Integrate keywords naturally within your content, headings, and meta tags for maximum impact.

Missing Meta Tags and Descriptions

This is the biggest area of Low Hanging Fruit SEO opportunity out there. Meta tags and descriptions influence click-through rates and search engine results. To optimize them:

  • Craft compelling meta titles and descriptions that accurately represent your content.
  • Use plugins or tools available on your platform to easily manage and optimize meta tags.

Backlink and Off-Page SEO Mistakes

Low-Quality or Toxic Backlinks

Backlinks are a double-edged sword; quality matters more than quantity. If this were a classroom, I’d ask you to write that 100 times on a chalkboard Bart Simpson style… To address low-quality or toxic backlinks:

  • Use tools like Moz or Ahrefs to identify and assess the quality of your backlinks.
  • Create a disavow file and submit it to Google Search Console to disassociate from harmful links.

Ignoring User Experience and Engagement

User experience and engagement metrics are significant ranking factors. To enhance these aspects:

  • Simplify navigation and ensure intuitive user journeys through your website.
  • Integrate visual content, such as images and videos, to enhance engagement and improve user experience.

Conducting regular website audits is a proactive approach that helps businesses identify and rectify common SEO mistakes before they take a toll on their online presence. By addressing technical, content, on-page, and off-page SEO errors, you pave the way for improved search engine rankings, user satisfaction, and overall success in the digital landscape.

Remember, SEO is an ongoing journey, and consistent monitoring and optimization are key to staying ahead in the game.

As an SEO firm, and specializing in SEO Services for Lawyers we understand that the legal industry is highly competitive, which is why it’s crucial for lawyers and law firms to optimize their online presence and use the right keywords to attract potential clients and increase their website traffic. In this blog post, we’ll discuss the best SEO keywords for lawyers and provide tips on how to incorporate them into your website content.

Understanding SEO Keywords

Before we dive into the best SEO keywords for lawyers, it’s essential to understand what SEO keywords are and how they work. In simple terms, SEO keywords are the words or phrases that people enter into search engines like Google when they’re looking for information. Search engines use these keywords to match relevant content to search queries.

There are different types of keywords, including short-tail keywords, long-tail keywords, and location-based keywords. Short-tail keywords are general and broad terms that are usually one or two words, such as “lawyer” or “attorney.” Long-tail keywords are more specific and usually consist of three or more words, such as “personal injury lawyer in Los Angeles.” Location-based keywords include the name of the city or state, such as “Chicago law firm” or “New York City attorney.”

Best SEO Keywords for Lawyers

Now that we understand the importance of SEO keywords let’s discuss the best SEO keywords for lawyers. The following keywords are relevant and commonly used in the legal industry:

  1. Lawyer/lawyers – This is a general keyword that people use when they’re looking for a lawyer.
  2. Attorney/attorneys – Similar to “lawyer,” this keyword is commonly used in search queries.
  3. Law firm – People looking for legal services often search for “law firms” instead of individual lawyers.
  4. Personal injury lawyer – This is a specific keyword that’s relevant to lawyers who specialize in personal injury cases.
  5. Divorce attorney – This keyword is relevant to lawyers who specialize in divorce cases.
  6. Immigration lawyer – This keyword is relevant to lawyers who specialize in immigration cases.

Being Specific with Keyword Intent

Intent specific keywords, also known as long-tail keywords, are search terms that are more specific and targeted to a particular audience’s intent. In the legal industry, intent specific keywords are often used by people who are searching for a specific type of lawyer or law firm. For example, “motorcycle accident lawyer” is a specific keyword that someone might use when they’re looking for a lawyer who specializes in motorcycle accident cases. By incorporating intent specific keywords into your website content, you can attract more qualified traffic to your site and increase your chances of converting potential clients into actual clients. Additionally, intent specific keywords can help you rank higher in search results for relevant search queries and improve your overall online visibility.

Incorporating Location-Based Keywords

In addition to the above keywords, incorporating location-based keywords is crucial for lawyers and law firms. For instance, if you’re a law firm in Los Angeles, you should use location-based keywords such as “Los Angeles lawyer” or “Los Angeles law firm.” This will help you attract potential clients who are looking for legal services in your area.

Tips for Using SEO Keywords

When using SEO keywords, it’s important to avoid overstuffing them in your content. This means using them naturally and not using them too many times in your content. Overstuffing keywords can make your content appear spammy and can harm your website’s ranking in search results.

Here are some tips for using SEO keywords effectively:

1. Use keywords in title tags, meta descriptions, headers, and content.

2. Include relevant keywords in URLs, image tags, and internal links.

3. Use keywords in a natural and relevant way in your content.

In conclusion, using the right SEO keywords is crucial for lawyers and law firms to attract potential clients and increase their website traffic. By incorporating the above keywords and following the tips we’ve discussed, you can optimize your website’s online presence and improve your website’s ranking in search results. If you’re not sure how to get started, our team at Shawn the SEO Geek is here to help. We can help you conduct thorough keyword research and optimize your website’s content for the best results. Contact us today to learn more.

The world of B2B is getting more and more competitive, so in this blog post we wanted to explore some simple yet effective B2B SEO strategies to give your company’s visibility a boost. In this blog post, I’m going to share with you five essential B2B SEO strategies that will help you rank higher on search engines, drive more traffic to your website, and ultimately increase your company’s visibility. If you think you could use a hand and want some pointers from a B2B SEO Consultant, feel free to reach out!

Strategy 1. Conduct Thorough Keyword Research

The first step to any successful SEO campaign is conducting thorough keyword research. Keyword research involves identifying the most relevant and high-traffic keywords and phrases that your target audience is using to search for your products or services. By optimizing your website and content for these keywords, you increase your chances of ranking higher on search engines and being discovered by potential customers.

To conduct keyword research, you can use free tools like Google Keyword Planner or paid tools like Ahrefs or SEMrush. Once you have a list of relevant keywords, you can start optimizing your website and content accordingly.

Strategy 2. Optimize Your Website for Search Engines

The next step is to optimize your website for search engines. This includes both on-page and off-page optimization. On-page optimization involves optimizing your website’s content, titles, meta descriptions, and other elements for your target keywords. Off-page optimization involves building high-quality backlinks from other websites to your website, which signals to search engines that your website is a trustworthy and authoritative source of information.

Some tips for optimizing your website for search engines include:

  • Conducting a thorough site audit to identify any technical issues or areas for improvement
  • Optimizing your website’s URLs, title tags, meta descriptions, and header tags for your target keywords
  • Ensuring your website is mobile-friendly and has a fast page load speed
  • Building high-quality backlinks from other reputable websites in your industry

Strategy 3. Create High-Quality Content

It’s a cliche, but content is truly king when it comes to SEO. Creating high-quality, informative, and engaging content is a great way to attract and engage potential customers to your website and establish your company as a thought leader in your industry.

Some tips for creating high-quality content include:

  • Conducting keyword research to identify the topics your target audience is searching for
  • Writing long-form content that is informative, engaging, and provides value to your readers
  • Including relevant images, videos, and infographics to enhance the user experience
  • Using internal and external links to provide additional resources and context
  • Promoting your content on social media and other channels to drive more traffic to your website

Strategy 4. Utilize Local SEO Strategies

If your company operates in a specific geographic area, then local SEO strategies can be a great way to increase your visibility in local search results. Local SEO involves optimizing your website and content for location-specific keywords and phrases, as well as building local citations and getting listed in local directories.

Some tips for utilizing local SEO strategies include:

  • Creating location-specific landing pages on your website
  • Building local citations on sites like Google My Business, Yelp, and Yellow Pages
  • Getting listed in local directories and industry-specific directories
  • Encouraging customers to leave reviews on your Google My Business listing

Strategy 5. Monitor and Analyze Your SEO Results

The final step in any successful SEO campaign is monitoring and analyzing your results. This involves tracking your website’s rankings, traffic, and conversions over time and making adjustments as needed to improve your results.

Some tips for monitoring and analyzing your SEO results include:

  • Using tools like Google Analytics and Google Search Console to track your website’s traffic and search engine rankings
  • Analyzing your website’s conversion rates and identifying areas for improvement
  • Conducting regular site audits to identify technical issues or areas for optimization

So there you have it. By following these five essential B2B SEO strategies, you can boost your company’s visibility, attract more potential customers, and ultimately drive more sales and revenue. 

Remember, SEO is a long-term strategy that requires patience, persistence, and a willingness to adapt and adjust your tactics as needed. But with the right approach, you can achieve great results and take your B2B business to the next level. Good luck!

The holiday shopping season is quickly approaching! Are you prepared? If not, don’t worry – we’ve got you covered. In this blog post, we will discuss some SEO tactics that you can still apply today to help increase traffic to your website and boost your sales during the holiday season. Let’s get started! If you need a hand and want some advice from an SEO Consultant, feel free to get in touch!

Tactic 1: Align your content with your customers’ needs and interests.

The first step to successful SEO is understanding your audience. What are their needs and interests? What kind of content are they searching for? What words are they using? Once you have a good understanding of your target audience, you can create content that is relevant to them and that answers their questions. This will help you attract more visitors to your website and convert them into customers.

Tactic 2: Gather Reviews

If you haven’t already, now is the time to start gathering reviews and testimonials from your happy customers. These can be used in your holiday marketing campaigns and on your website to show potential customers that you’re a trusted business. You can also use this valuable customer feedback to improve your products and services. People are naturally going to wonder if other people like your product after they bought it, so show your stuff!

Tactic 3: Get other websites talking about you (and get some good backlinks in the process)

One way to increase your website’s visibility and authority is to get other websites talking about you. This can be done by guest blogging, being featured in a press release, or being listed on a directory or review site. Not only will this help to increase your website’s traffic, but it will also give you some valuable backlinks that can improve your website’s SEO.

Tactic 4: Optimize your website for mobile

Mobile traffic has been increasing every year, and this holiday season is sure to be no different. Make sure your website is optimized for mobile devices so that users have a good experience when they visit your site from their phones or tablets. This includes making sure your website loads quickly, is easy to navigate, and has a mobile-friendly design.

There you have it! These are just a few SEO tactics that you can still apply today to help you boost your traffic and sales during the holiday season. You may have noticed that these are not necessarily “Keyword Ranking” focused. The idea here is to build confidence beyond just ranking on Google. That’s the direction Google is taking things, so be a part of it!

Historically, SEO has lived in a little black box as a weird tactic that gets you more traffic. And, if you’re lucky, you get some more sales out of it. At least, that’s what many people think. 

However, with the dawn of Google moving more and more towards creating a search EXPERIENCE as opposed to a simple transaction, this creates an opportunity for ecommerce businesses to consider how people search instead of what they search for.

In this blog post, I’ll be digging into the overall search journey and how each step of the way adds to potential for more conversions instead of just more traffic.

Let’s dig in.

Tactic One: Content Optimization

Everyone that has been through the SEO process knows that creating content is important. But, where most people stop is in the idea of “SEO Content.” Meaning, content that was written to “target” a “keyword”. As we begin to understand our customers more, we know that this is only step one in your customers’ journey.

Every search begins with a trigger event. 

In other words, there’s a reason for every single visitor to be on your website. When you are optimizing your content for a specific keyword, you create a subconscious impression that you are there on their screen because you want them there because they searched for that keyword. 

Instead, the impression should be that you exist as a brand to solve their problems and make their lives better. Whether you are selling a t-shirt or a widget, there is an emotional response that needs to happen in order for the person to resonate with your brand and potentially take action. 

What can you do with this information?

Instead of researching which keyword to target, research the motivation of the search itself. You probably  already know what your customer is thinking about and the questions they’re asking for one reason or another. Use that knowledge to create better content on your website. 

Answer those questions. 

People will develop a positive impression of you (the company, not the product) when they feel heard and appreciated. 

Use the words they use. 

Jargon is a curse among the marketing world. Your customer does not care about the things you think are selling points. They want to feel appreciated. 

Tactic Two: Link Building

Ah yes, the old conversation around “he who has the best links wins”.

While having authoritative websites linking to you does indeed improve your rankings, there’s an opportunity that often gets overlooked. 

Part of your customer’s buying journey is looking for social validation. This means they are looking to resources beyond your website to confirm that your brand is legit and worth buying from. 

Sure, getting a bunch of 5 star reviews is a great start. But, what if when someone searches for “‘brand’ reviews” a number of blog posts pop up that showcase your products. This holds a lot of authority with Google, sure… but it also builds up the impression with your potential customers that your website is worth buying from. 

Tactic Three: Website Performance Optimization

Yes, Google loves clean code. Clean code not only makes your website easier to crawl for Google, but it also helps your load time. While Google may claim that website load time is only a small piece of the rankings pie, it’s important to note that load time is an important consideration in your customers’ buying decision for two reasons:

First: The subconscious factor

If your website loads slow, it creates the impression that your website is not technically sound. This creates hesitation around what else could be wrong with your website. This could create internal tension with questions like “Is my credit card information safe here?” And when someone asks themselves a question like that, the sale is all but lost.

Second: The quick decision factor

It’s 2022 and people are on the move. Take a look at the shelves near the register at any department store and you will see items abandoned because people do not want to wait any longer than they have to. They will literally leave behind what they came into that store for because of the fact that they don’t want to wait. 

And, for what it’s worth… Despite what Google says about how much page speed may or may not be a ranking factor, faster sites just rank better.

Now, I also realize that this section has mainly been about page speed…

It’s also important to consider the mobile performance of your website.

Google is running the “mobile first” version of their algorithm now. This is because across the board, more than 50% of all interactions between brands and their users happen on mobile devices. 

There could be a whole other blog post about mobile performance, but I’ll share this for the purposes of this post, consider checking out Google’s mobile friendly scan. This tool gives some great insights on mobile website performance. 

Overall, I hope it’s coming across that when you take care of your customers while they’re on your website through their buying journey, Google takes care of you. 

And when you take care of your customers, you’re more likely to get that sale and gain a customer for life.

If you want me to take a peek “under the hood” and see if there may be some potential opportunities to improve your SEO and Conversion Rate right away, grab some time and we can chat. I’ve opened up my calendar and I’d love to see you win. 

Hope this was helpful! If you have any questions, please let me know below!

I gotta say that writing this blog post was a fun weird trip down memory lane. When you’ve been an SEO Consultant for as long as I have, you see a lot of funny things where people are trying to game Google, all of which is doomed to fall flat on its respective face. If you’re asking yourself “which SEO techniques should be avoided”, keep reading… We all wonder this exact question from time to time.

SEO consultants are always looking for new techniques to improve their clients’ search engine rankings. However, not all of these techniques are effective – in fact, some can actually harm your ranking and visibility. In this blog post, we will discuss which SEO techniques you should avoid if you want to maintain your website’s rank and visibility.

First… Not all stuffing is good stuffing

One of the most common and ineffective SEO techniques is keyword stuffing. This involves cramming as many keywords into your website’s content as possible, regardless of whether or not they make sense. Not only does this technique not improve your ranking, it can actually harm it. Google’s algorithms are designed to identify keyword stuffing, and will penalize websites that engage in this practice.

It doesn’t count if ya paid for it, lol

Another SEO technique that you should avoid is link buying. This is when you pay for links from other websites, in the hopes that Google will count them as votes and improve your ranking. However, Google’s algorithms are also designed to identify paid links, and will penalize websites that engage in this practice.

You’re not a wizard, Harry… you’re gonna get yourself penalized.

Next up is cloaking. Cloaking is when you serve different content to Google’s crawlers than you do to actual users. This can be done by serving different HTML code or by redirecting users to a different URL. Cloaking is an attempt to trick Google’s algorithms, and will result in a penalty if you are caught.

Low Quality Doorways

Lastly, we have doorway pages. Doorway pages are created for the sole purpose of ranking for a particular keyword or phrase. They are typically low-quality and provide little value to the user. Doorway pages will also result in a penalty from Google if they are detected.

These are just some of the SEO techniques that you should avoid if you want to maintain your website’s rank and visibility. Remember, it’s important to focus on providing quality content and a good user experience – not on trying to trick Google’s algorithms. If you do that, your ranking will take care of itself.

If you have any questions or would like to learn more about SEO, feel free to contact us. We’re always happy to help! Get in touch for more information. Thanks for reading!

If you’re like most business owners, you want to make sure that your website is performing at its best. That’s why it’s important to perform a SEO audit on a regular basis. In this blog post, we will provide you with a SEO audit checklist that will help you identify any potential problems with your website and fix them.

Here’s what you need to do to perform a successful SEO audit:

Identify your goals: What do you want to achieve with your website? Make sure that your goals are realistic and achievable. It’s amazing how many successful websites don’t have a goal in mind when they are developing their SEO strategy. By simply defining a strategy, you will be ahead of many of your competitors!

Check your website structure: Is your website easy to navigate? Do all of the pages on your website have unique titles and descriptions? Are all of the links on your website working properly? If you answer “no” to any of these questions, then you need to make some changes to your website.

Analyze your content: Does all of your content contain keywords that are relevant to your business? Is all of your content original and well-written? If not, then you need to improve it. More importantly, it is critical to make sure that your website’s content is friendly to your customers and not just Google.

Test your website speed: How fast does your website load? If it’s slow, then you need to work on optimizing your website. Slow websites are bad for SEO because they frustrate users and cause them to leave before they even have a chance to see what you have to offer.

Check your mobile friendliness: Is your website mobile-friendly? If not, then you need to make some changes so that it is. Most traffic generated by Google is on mobile devices, so mobile performance is critical! Use tools like Google’s Mobile-Friendly Test to see how your website measures up.

Analyze your backlinks: Are the backlinks to your website high-quality? If not, then you need to work on getting more high-quality backlinks. One way to do this is by guest blogging on high-quality websites in your industry.

Analyze your competitors: What are your competitors doing that you’re not? This is an important question to ask when performing a SEO audit. By analyzing your competition, you can find areas where you can improve your own website.

Tools for SEO Audits

There are a number of different tools that you can use to perform a SEO audit. Here are some of our favorites:

– Moz

– Screaming Frog

– Google Analytics

– Google Search Console

– SEMrush

With these tools, you will be able to identify any potential problems with your website and fix them. As a result, you will see an improvement in your website’s traffic and ranking.

Identifying Technical SEO issues

One of the most important aspects of a SEO audit is identifying technical SEO issues. Technical SEO refers to the optimization of your website for search engines. It includes things like site structure, titles, descriptions, and keyword usage. By fixing these technical issues, you will see an improvement in your website’s ranking.

To identify technical SEO issues, we recommend using a tool like Screaming Frog. This tool will crawl your website and identify any technical SEO issues that need to be fixed.

Once you have identified the technical SEO issues, you need to fix them. Fortunately, most of these issues are relatively easy to fix. However, if you’re not comfortable making these changes yourself, then we recommend hiring a qualified SEO consultant to help you.

Improving Your Content

Another important aspect of a SEO audit is improving your content. As we mentioned earlier, it’s important to make sure that your content is relevant to your business and keywords. It should also be well-written and original. If you’re not sure how to improve your content, then we recommend hiring a professional copywriter.

By following this SEO audit checklist, you can be sure that you’re doing everything you can to optimize your website for the search engines. Contact us today if you need help with your SEO audit. We’d be happy to assist you.

SEO audits are important because they help business owners identify potential problems with their websites and take steps to fix them. With a little time and effort, anyone can perform a successful SEO audit.