The simple answer is yes, Shopify is good for SEO. However, it isn’t a magic bullet that will guarantee top rankings and increased traffic overnight. It takes effort and optimization to make a Shopify store rank highly in search engines.
That being said, Shopify is a great platform for SEO because it is built with search engine optimization in mind. When you use Shopify, you get access to features and functionality that make it easy to optimize your store for search engines.
Shopify is good for SEO because:
-It has a clean and simple code structure that makes it easy for search engine crawlers to index your content.
-It allows you to create unique and descriptive URLs for your products and pages, which helps search engines understand what your pages are about.
-It provides built-in tools for generating sitemaps and submitting them to search engines, which makes it easier for them to find and index your pages.
-It offers a wide range of plugins and add-ons that can help you further optimize your store for better search engine visibility.
All that said, Shopify is great out of the box for Search Engine Optimization. But, that doesn’t mean there isn’t work to be done. Launching your website on Shopify doesn’t mean it will instantly rank.
How to do SEO on a Shopify Website
Here are a few tips to get you started on the right track:
-Choose the right Shopify plan: Choose the Shopify plan that gives you access to all the features and functionality you need to optimize your store for search engines. The higher-priced plans come with more features and are generally a better investment if you’re serious about SEO.
-Install an SSL certificate: Google prefers sites that use HTTPS, so it’s a good idea to install an SSL certificate on your Shopify store. This will help your site rank higher in search results.
-Pick a theme that is SEO friendly: Some themes are better than others when it comes to search engine optimization. When choosing a theme for your store, make sure to pick one that is designed with SEO in mind.
-Add alt text to your images: Whenever you upload an image to your store, make sure to include alt text. This helps search engines understand what the image is and how it relates to your page content.
-Create descriptive product pages: Write unique and descriptive product descriptions for each of the products in your store. Make sure to include relevant keywords and phrases so that search engines can easily find and index your pages.
-Generate a sitemap: A sitemap helps search engines understand the structure of your site and find all the pages on it. Use a sitemap generator tool to create a sitemap for your Shopify store and submit it to Google Search Console.
-Submit your site to Google Search Console: Google Search Console is a free tool that allows you to submit your site to Google and track its progress in the search results.
The Biggest “Miss” that hurts Shopify Store Owners
If there’s one thing that I constantly see missed in regards to SEO for shopify, it’s lack of content. Especially on collection pages. This is prime space for getting the most SEO traction.
Tips for creating great content for SEO in Shopify:
For starters, always keep in mind that you are writing for a person first. If you do that well enough, the search engines will like what you wrote and you will eventually rank on Google.
-Include 200+ words per collection page
-Use proper keyword research to find what people are searching for related to your products
-Use headings (H1, H2, H3) to break up your content and make it easy to read
-Include images and videos to help break up the text and keep people engaged
-Make sure your product pages are well optimized with unique titles, descriptions, and images.
Another Important Consideration that will improve your SEO: User Experience Optimization
Google has stated multiple times that the goal of their algorithm is to provide the best user experience possible.
What does that mean for you?
It means that you need to focus on creating a fast, easy-to-use, and informative website if you want to rank well on Google.
Here are a few tips to help you improve your website’s user experience:
-Make sure your site loads quickly: Visitors expect websites to load in 3 seconds or less. If your site takes longer than that to load, they will likely leave before they even see your content. Use a tool like Pingdom to test your site’s speed and make changes accordingly.
-Make it easy to navigate:Your website should be easy to navigate so that visitors can find what they’re looking for quickly and easily. Use clear and descriptive links, organize your content into logical categories, and use a search feature if your site has a lot of content.
-Use high-quality images: People are visual creatures, so make sure to use high-quality images on your website. This will help visitors understand your products better and make them more likely to buy from you.
-Include informative and helpful content: Your website’s content should be informative and helpful. Make sure to answer any questions that your visitors might have, and provide additional resources if needed.
So, Is Shopify good for SEO?
As we stated above… Yes. Shopify is in fact good for SEO. Much like how the human body is designed to build muscle… It doesn’t happen without work.
Following these tips will help you get started on the right track with SEO for your Shopify store. However, keep in mind that SEO is an ongoing process. You’ll need to continuously work on optimizing your store if you want to see long-term results.
Overall, Shopify is a great platform for SEO and can help you rank higher in search engines with the right optimization efforts. If you want to learn more about how to optimize your Shopify store for better SEO, contact an ecommerce SEO consultant today.