SEO Tips for Travel Websites: How to Increase Traffic and Conversions

Are you looking for ways to increase traffic and conversions for your travel website? If so, you’re in luck! In this blog post, we will share some SEO tips that will help you achieve those goals. It’s no secret that there is a lot of competition when it comes to SEO for Travel websites. Our goal with this blog post is to help you be set up for success and to get that extra edge to outrank your competitors.

First: Make sure you are targeting the right keywords.

One of the most important aspects of SEO is targeting the right keywords. You want to make sure that you are targeting keywords that are relevant to your business and that have a high enough search volume to justify the effort. But don’t get too hung up on keyword difficulty or search volume. The most important thing is to target keywords that are relevant.

Next: Optimize the basics.

Once you find what you’re targeting, make sure your website is optimized for search engines. This means including the right keywords in your titles, descriptions, and throughout your website. You should also focus on creating high-quality content that provides value to your readers.

Having high quality content doesn’t only mean well written, it also means it resonates with who your audience is. Our recommendation is to make sure you have a profile put together for who your ideal customer is and speak directly to that person. In other words… get inside their head! Speak to what matters to them.

You’d be surprised how frequently this step is missed and how effective it is. The cool thing is that by creating content that is relevant to your customers you NATURALLY do SEO.

Third: Make your website performance top notch.

Your website’s performance is important for two reasons. First, it will impact your SEO. Second, it will impact your conversion rate. If your website is slow or difficult to use, you’re going to lose potential customers.

Make sure your website is fast and easy to use by doing things like optimizing images, using a caching plugin, and using a content delivery network. These are just a few of the things you can do to improve your website’s performance.

Pay regular attention to your page speed. Google has recently released a number of updates specifically geared towards page speed. One of our starting points for page speed specifically is typically images. Having high quality images is important for showing your destinations in detail. The challenge typically becomes that high resolution image files sizes are massive. This means a page with a full size, full resolution image is going to take forever to load. Bad experience for Google for sure… Even bigger problem for your website visitors!

Next: Consider Using Structured Data.

Structured data is a code that you can add to your website to help search engines understand your content better. This can be things like event information, product information, or even business information.

Adding structured data to your website can help you show up in more search results and can even help you get featured in Google’s rich results.

For more information about Structure Data, check out Schema.org’s write up of Travel Markup!

Tip 5: Get other people talking about you! (AKA… Link Building)

Another important factor is link building. Getting links from other websites is a way of showing Google that what you’re saying matters. Ideally, you’d be looking to get editorial pieces written about your business and have the author link to your website for reference.

However, there are other ways to get links as well.

A few examples:

-If you have a blog, make sure you’re using social media to share your content and that you’re using keywords in your anchor text when you link to your own website.

-If you sponsor an event or belong to an organization, see if you can get a link on their website.

-If you’re listed in a directory, make sure the listing is linking to your website.

-Check out some of your competitor’s backlinks and see if there are any opportunities for you to get a link from the same places they are.

Just remember, when it comes to link building, quality trumps quantity. So don’t go out and start buying links or participating in link schemes. That will only get you into trouble with Google.

If you focus on these SEO tips for travel websites, you should see an increase in traffic and conversions from your website!

SEO can be a complex and time-consuming process, but it doesn’t have to be.

By following these simple tips, you can see real results for your travel website without spending hours upon hours working on SEO. And isn’t that what we all want? More traffic and conversions with less work!

If you need help getting started with SEO for your travel website, contact us today! We’d be happy to help you get on the path to success.