• Twitter
  • Instagram
  • Facebook
Call us now: 215-544-2522
Shawn the SEO Geek
  • Home
  • In House SEO Training
  • SEO Audits
    • Technical SEO Audit
    • Enterprise SEO Audit
    • Local SEO Audit
    • Backlink Audit
  • Whitelabel SEO
  • Blog
  • Get in touch
  • Search
  • Menu
SEO

Why the best SEO is boring

Personally, I’ve been doing SEO since 2006, which means I’ve seen a lot of so called “SEO Experts” come and go over the years. The people that like the “hustle” of something new and sexy. For a while, SEO was all about the latest technical advances, tools, and all kinds of other shiny objects. But, as SEO became more about being a legitimate part of a marketing strategy, things started to get boring.

In this blog post, I’ll be sharing 3 boring but powerful tactics to use to boost your SEO. No more weird technical plug ins, no more “hacky” link building tricks… This is all about doing the boring stuff that will always work.

Boring tactic 1: Get your Content right.

This one is kind of a no-brainer. But, I’ve seen it too many times where people are pushing out content without any regard for SEO. It doesn’t happen overnight but if you’re not focusing on this, then your competitors will eventually surpass you by having their site rank higher in search results than yours because they have better access to visitors from organic traffic sources like Google and Bing.

And it’s not always about “sexy” stuff like keyword density and etc… Sometimes ya just need to get down and dirty and describe your product.

Boring tactic 2: Organize Your Site’s Architecture (i.e., URL Structure)

Okay, so this isn’t actually “boring” per se… but doing things that seem boring at first can really boost your rankings over time with all kinds of other benefits! A good organizational structure goes beyond just making sure each page doesn’t have an “ugly” URL. But, it’s also about making sure that each page is meaningful and helps to tell your story in the best way possible…

On top of that, make sure each page is designed with your customer in mind. This means you need to think about what they’re looking for when they come across your page.

Boring Tactic 3: Getting Backlinks that matter

I can’t stress this enough… Don’t worry about getting MORE backlinks. Instead, focus on getting GREAT backlinks!

Over and over again my clients see success in their rankings because we do great things in the community that generates high quality links over their competition that are just getting hundreds of directory submissions.

I’ll go out on a limb and say that if your SEO agency is proud of the fact that they’ve gotten you a high volume of links, look out for a time machine and see if it’s stuck in 2012… That stuff doesn’t work anymore.

Instead, work with your local press, industry publications, and do some genuine good to get recognition.

Boring Tactic 4: Tracking your data

It’s not sexy. It’s a lot of work to get started. But, without tracking your data you’re just shooting in the dark!

For example, if we track our stats we may find that one page gets twice as many visitors from organic search than another. This might mean we need to focus on that page more.

This is also important because proper tracking allows us to gain insights on what our customers are experiencing.

Boring Tactic 5: Consistency is Key!

SEO can be unpredictable. But, what we do know is that anything worth doing takes time and consistency. So, don’t worry if you’re not seeing immediate improvements in your rankings… just keep working! You’ll see the results over time. I promise it’s so much more gratifying than chasing quick money-grabbing tactics from “gurus” on Twitter who will probably be gone tomorrow anyway.

This point is actually a great summary point about why being boring with your SEO is so important… Time is a baked-in part of the Google Algorithm. What you do today may yield results MONTHS down the road. So, if you’re focused on doing the “sexy” fly-by-night tactics, Google could ban them and you’re left with nothing on your website.

August 5, 2021/0 Comments/by Shawn the SEO Geek
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on Google+
  • Share on Pinterest
  • Share on Reddit
https://www.shawntheseogeek.com/wp-content/uploads/2021/08/Why-the-best-SEO-is-boring.png 650 1350 Shawn the SEO Geek https://www.shawntheseogeek.com/wp-content/uploads/2021/02/seo-geek-dark-300x96.png Shawn the SEO Geek2021-08-05 15:25:192021-08-05 15:25:19Why the best SEO is boring
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Have a Question? Get in touch!

    Some of the Brands We’ve Helped:

     
    PreviousNext

    Shawn the SEO Geek; A Shawn Swaim Consulting, LLC Brand

    Shawn Swaim Consulting, LLC
    215-544-2522

    DISCLAIMER

    The information contained in this website is for general information purposes only. The information is provided by Shawn Swaim Consulting, LLC and while we endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk.

    Sitemap

    © 2022 Shawn Swaim Consulting, LLC

    Looking for a Digital Marketing Agency in Bucks County PA? We got you covered!

    7 Common SEO Mistakes Made By Ecommerce Companies The two SEO trends in 2021 that matter the most
    Scroll to top

    This website uses cookies and other tracking to provide a better user experience. Click "learn more" to see more details.

    OKLearn More

    Cookie and Privacy Settings

    How we use cookies

    We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.

    Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.

    Essential Website Cookies

    These cookies are strictly necessary to provide you with services available through our website and to use some of its features.

    Because these cookies are strictly necessary to deliver the website, you cannot refuse them without impacting how our site functions. You can block or delete them by changing your browser settings and force blocking all cookies on this website.

    Other external services

    We also use different external services like Google Webfonts, Google Maps and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.

    Google Webfont Settings:

    Google Map Settings:

    Vimeo and Youtube video embeds: